Product Manager

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At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

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Job Summary
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio, driving market growth, and ensuring all initiatives align with strict regulatory guidelines. This role requires a strategic thinker with a strong product background, excellent communication skills, and a proven ability to collaborate cross-functionally to achieve business objectives.
Key Responsibilities:
Strategic Planning & Execution
• Develop and implement annual and long-term strategic marketing plans, including market segmentation, targeting, and positioning for new and existing medical devices.
• Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, collaborating with Clinical, Regulatory, and Sales teams.
• Conduct continuous market research, competitive analysis, and customer needs assessments to identify trends, opportunities, and threats.
• Manage the product lifecycle, including product discontinuation and transition plans.
Product & Portfolio Management
• Act as the market expert for assigned products, understanding technical specifications, clinical applications, and unique selling propositions (USPs).
• Develop core marketing materials, including brochures, presentations, digital content, case studies, and training materials for the sales team and Key Opinion Leaders (KOLs).
• Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions.
Regulatory & Compliance
• Crucially, ensure all marketing collateral, promotional activities, and digital content strictly comply regulations, industry guidelines and company policies.
• Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials.
Sales & Channel Support
• Collaborate with the Sales team to develop effective sales tools, presentations, and training programs to enhance market penetration and product knowledge.
• Monitor product performance, analyze sales data, and track Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
• Manage relationships with Key Opinion Leaders (KOLs) and participate in major industry conferences, trade shows, and clinical events.
Financial Management
• Develop and manage the annual marketing budget, ensuring optimal resource allocation
Qualifications
Required Education & Experience
• Bachelor's Degree in Marketing, Business, or a related scientific/technical field. MBA preferred
• 10+ years of progressive marketing experience, with at least [5] years specifically in the Medical Device, Pharmaceutical, or Healthcare industry.
• Proven track record of successfully launching new products and developing effective marketing campaigns in a regulated environment.
Required Skills & Competencies
• Deep understanding of the medical device industry, hospital/clinic purchasing processes, and clinical workflows.
• Exceptional written and verbal communication skills, including the ability to present complex scientific/clinical data clearly and persuasively.
• Strong analytical skills with the ability to interpret market data, financial metrics, and sales figures to make data-driven decisions.
• Expertise in working within a regulatory framework and ensuring compliance.
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Proficiency with CRM and marketing automation tools e.g., Salesforce
Work Environment
• This role requires approximately [10-30%] domestic and/or international travel to attend conferences, client meetings, and internal sales meetings.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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