Marketing Partner Oncology Therapeutic Disease Area

<p>At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.</p><h3></h3><p></p><h3>The Position</h3><p><span> </span><b>As a core member of the Oncology Therapeutic Area Team, the Marketing Partner (MP) actively drives and contributes to cross-functional efforts to achieve favorable patient outcomes. MP leads the development and execution of brand strategy to maximize market share whilst delivering value to patients and Healthcare Professionals (HCPs). </b></p><p></p><p><b>Key Responsibilities and Accountability</b></p><p></p><p>Strategic Planning &amp; Execution</p><ul><li><p><span>Develop, implement, and monitor the marketing strategy in alignment with global direction and local business goals</span></p></li><li><p><span>Gain deep product knowledge and understanding to deliver impactful competitive narratives and product messaging</span></p></li><li><p><span>Define product disease area positioning, key messaging, and customer segmentation to effectively reach target audiences (HCPs, Payers, Patients)</span></p></li><li><p><span>Cross-functionally collaborate on the full product lifecycle, from pre-launch preparation and market shaping to launch execution and maturity management to achieve the Squad’s outcomes</span></p></li></ul><p></p><p>Omnichannel Marketing &amp; Communication</p><ul><li><p><span>Design and execute integrated omnichannel marketing campaigns (Digital, Face-to-Face, Hybrid) to drive engagement and product adoption</span></p></li><li><p><span>Create high-impact promotional materials and sales tools in collaboration with medical, customer-engaging and regulatory teams</span></p></li><li><p><span>Organize and lead participation in national congresses, symposia, and advisory boards</span></p></li><li><p><span>Lead digital transformation and support the introduction and experimentation of new technologies (e.g.  AI) and approaches (e.g companion diagnostics, chat bots, virtual customer service) for customer experience excellence</span></p></li></ul><p></p><p>Cross-Functional Collaboration</p><ul><li><p><span>Partner closely with the Primary Points of Contact (PPOCs) colleagues, collaborate with customers to co-create marketing activities and value-added solutions </span></p></li><li><p><span>Provide guidance and training on product brand messages and gather field insights</span></p></li><li><p><span>Collaborate with Medical Affairs to identify Key Opinion Leaders (KOLs) and ensure scientific accuracy in all communications</span></p></li><li><p><span>Partner with other marketing and digital enablers across Roche Pharma International (PI) to leverage best practice &amp; share work responsibilities on multi-national projects and solutions</span></p></li></ul><p></p><p>Financial &amp; Performance Management</p><ul><li><p><span>Monitor market trends, competitor activity, and KPIs to adjust strategies proactively</span></p></li><li><p><span>Actively leverage advanced analytics, AI, and other sources of insights (e.g., social listening, digital trends) to identify key gaps and opportunities in the customer and patient journey</span></p></li><li><p><span>Ensure all marketing activities strictly adhere to local compliance regulations and the company’s Code of Conduct</span></p></li></ul><p></p><p><b>Who You Are</b></p><ul><li><p><span>University degree in a relevant field (e.g., Life Science, Pharmacy, Business, Economics)</span></p></li><li><p><span>Fluent in Slovak language and proficient in English to collaborate internally across the broader Roche enterprise </span></p></li><li><p><span>Proven work experience (3&#43; years) in pharmaceutical marketing or product management</span></p></li><li><p><span>Experience in Oncology Therapeutic Area is highly preferred</span></p></li><li><p><span>Proven track record of successful product launches or managing mature product brands</span></p></li><li><p><span>Demonstrated strategic thinking and analytical skills (ability to interpret IQVIA/IMS data)</span></p></li><li><p><span>Ability to lead without authority and influence cross-functional teams</span></p></li><li><p><span>Patient-centric, innovative, and resilient with a strong ethical compass</span></p></li><li><p><span>Entrepreneurial, able to identify opportunities, to experiment, to take risks and disrupt the status quo </span></p></li><li><p><span>Strong business acumen with desired expertise in commercialization, medical and customer experience excellence</span></p></li><li><p><span>Understanding of Slovak Healthcare System</span></p></li><li><p><span>Project Management- leading projects and solutions in an impactful way</span></p></li><li><p><span>Deep Listening, empathy and co-creating solutions</span></p></li><li><p><span>Stakeholder management</span></p></li><li><p><span>Proven experience in digital marketing, including channel optimization, ROI/value assessment, campaign measurement, etc.</span></p></li></ul><p></p><p><b><i>Please send us your CV in English language.</i></b></p><p><br /><b>Salary starts from 2800 EUR gross/month. Roche Slovakia provides 13<span>th</span> month Salary. Final salary depends on the level of experience, skills and qualifications.</b> <span> </span></p><p><span> </span></p><p><b> </b></p><p><b> </b></p><p></p><h3>Who we are</h3><p style="text-align:left">A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.</p><p style="text-align:left"><br />Let’s build a healthier future, together.</p><p style="text-align:inherit"></p><p style="text-align:left"><b>Roche is an Equal Opportunity Employer.</b></p>