Marketing Manager & SEO Lead

<p style="text-align:left"><b>Work Schedule</b></p>Standard (Mon-Fri)<p style="text-align:inherit"></p><p style="text-align:left"><b>Environmental Conditions</b></p>Office<p style="text-align:inherit"></p><p style="text-align:left"><b><u>Job Description</u></b></p><p style="text-align:inherit"></p><p>The Immunodiagnostics Division (<b>IDD</b>) of Thermo Fisher Scientific aims to dramatically improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy, autoimmunity, and systems. This role will be part of the Global Downstream Marketing team.</p><h2><b>How will you make an impact?</b></h2><p>We are seeking a highly motivated and analytical SEO and Generative Search Manager &amp; Team Lead to join our Digital Channel Strategy team within the Global Downstream Marketing organization.</p><p>This role will help us improve organic visibility and adapt strategies for emerging generative AI search platforms, as well as oversee an impactful team of digital and content marketing specialists.</p><p><b>What will you do?</b></p><h2><b>People leadership:</b></h2><ul><li>Lead and mentor team members by providing guidance, coaching, training, and support</li><li>Foster unity, cooperation, and teamwork by encouraging collaboration and promoting a positive team culture</li><li>Help team members ensure alignment with dotted line managers in the business, supporting task prioritization, effective workload distribution, and efficiency improvements</li></ul><h2><b>SEO/GEO/AEO leadership:</b></h2><ul><li>Work closely with the SEO Strategist to implement on-page, off-page, and technical SEO initiatives</li><li>Conduct keyword research, SERP analysis, and competitive bench marking for global and regional campaigns</li><li>Optimize website content, metadata, and structured data for both traditional and AI-powered search experiences</li><li>Support generative search optimization efforts to ensure content is discoverable, accurate, and favored by AI platforms (e.g., Google SGE, Bing Copilot, ChatGPT, Perplexity)</li><li>Make recommendations to optimize web content for traditional and AI search platforms</li><li>Work closely with the content and digital teams to ensure SEO/AEO/GEO requirements are integrated into campaigns and website updates</li><li>Monitor rankings, traffic, and engagement metrics across traditional and generative search engines</li><li>Support the SEO Strategist to prepare regular reports on performance, trends, and opportunities, providing insights to inform strategy</li><li>Help develop frameworks for testing and refining GEO tactics as generative search evolves</li><li>Stay up to date on emerging trends in AI search, answer engines, and local SEO guidelines</li><li>Be available during off-hours to participate in meetings with team members based in the US and Europe</li></ul><h2>Keys to Success:</h2><h2><b>Education</b></h2><ul><li>Bachelor’s or Associate’s degree in digital marketing, marketing, or a related field</li></ul><h2><b>Experience</b></h2><h2>Required</h2><ul><li>10&#43; years of experience in people management, leading a digital marketing team</li><li>5&#43; years hands-on SEO or digital marketing experience, ideally with exposure to AEO and GEO</li><li>Strong understanding of SEO fundamentals: keyword research, on-page optimization, link building, and technical SEO</li><li>Hands-on experience with SEO tools such as SEMrush, Google Search Console, Ahrefs, Screaming Frog</li><li>Analytical approach with the ability to interpret data and generate actionable insights</li><li>Knowledge of structured data/Schema markup and its role in both traditional and generative search</li></ul><h2>Preferred</h2><ul><li>Experience with AI search optimization and experimentation</li><li>Curiosity and adaptability to thrive in the evolving world of search and generative AI</li></ul><h2><b>Knowledge, Skills, Abilities</b></h2><ul><li>E· Excellent written and verbal English communication skills</li><li>Ability to effectively present to business partners and leadership</li><li>Excellent organizational skills with the ability to manage multiple campaigns simultaneously</li><li>Strong time management, organizational, planning and prioritization skills</li><li>Use data and dashboards to inform our team with keen insights on improving KPIs</li><li>Team player with a positive attitude who is prepared to focus and commit to accomplish business objectives</li><li>Attention to detail</li></ul><h2><b>Benefits</b></h2><p>We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!</p><p></p><p></p><p></p><p></p>