Marketing Manager
Full-time
Description
<p style="text-align:inherit"> </p><h2><b>JOB DESCRIPTION:</b></h2><p><b>Position Overview</b></p><p></p><p>We are seeking a commercially driven and execution-focused Marketing Manager to accelerate business growth in the China market.</p><p></p><p>This role requires a strong sales mindset, hands-on field engagement, and proven team leadership capability. The ideal candidate has solid experience in cardiovascular and/or neurovascular high-value medical device industry and understands how to translate marketing strategy into measurable commercial outcomes.</p><p></p><p>The position plays a critical role in driving revenue growth, leading cross-functional collaboration, executing high-impact academic initiatives, and ensuring stable product supply to support sustainable business expansion.</p><p></p><p><b>Key Responsibilities</b></p><p></p><p>1. Revenue-Driven Marketing Strategy & Business Ownership</p><p> • Develop and execute annual marketing plans aligned with China commercial objectives and global strategy</p><p> • Translate business goals into actionable marketing initiatives with clear revenue and market share targets</p><p> • Monitor key KPIs including sales growth, tender win rate, product penetration, and marketing ROI</p><p> • Identify growth acceleration opportunities and proactively address business gaps</p><p> • Take ownership of assigned product portfolio performance</p><p></p><p>2. Cross-Functional Leadership & Business Alignment</p><p> • Drive strong collaboration with Sales, Regulatory, Clinical Affairs, Supply Chain, Finance, and Global Marketing</p><p> • Act as a strategic bridge between China commercial team and global headquarters</p><p> • Ensure marketing initiatives comply with regulatory and compliance requirements</p><p> • Partner closely with Supply Chain to secure stable product availability and optimize inventory planning</p><p> • Support demand forecasting accuracy to minimize supply disruption risks</p><p></p><p>3. Field-Focused Product Management & Launch Excellence</p><p> • Lead product lifecycle management, including launch planning and commercialization strategy</p><p> • Conduct regular field visits to understand customer needs and competitive landscape</p><p> • Develop competitive response strategies and pricing recommendations</p><p> • Design and deliver structured product training and sales enablement programs</p><p> • Ensure effective execution of go-to-market initiatives in collaboration with Sales</p><p></p><p>4. Academic Leadership & Key Project Execution</p><p> • Lead and execute strategic academic projects with clear commercial objectives</p><p> • Build and maintain strong relationships with KOLs in cardiovascular and neurovascular fields</p><p> • Drive high-impact congress activities and hospital-level academic programs</p><p> • Track and evaluate ROI of key academic initiatives</p><p> • Support major tenders, listing processes, and strategic account development</p><p></p><p>5. Team Leadership & Capability Development</p><p> • Lead, coach, and develop marketing team members</p><p> • Set clear performance objectives and ensure accountability</p><p> • Build a high-performance, commercially oriented marketing team</p><p> • Foster a culture of ownership, collaboration, and execution excellence</p><p></p><p><b>Qualifications</b></p><p></p><p>Education</p><p> • Bachelor’s degree or above in Medical, Biomedical Engineering, Marketing, or related field</p><p> • MBA preferred</p><p></p><p>Experience</p><p> • Minimum 8 years of experience in the medical device industry</p><p> • Solid experience in cardiovascular and/or neurovascular high-value consumables</p><p> • Proven marketing team management experience with direct reports</p><p> • Sales experience in medical devices is highly preferred</p><p> • Experience in multinational medical device companies is a plus</p><p></p><p><b>Core Competencies</b></p><p> • Strong commercial acumen and sales-oriented mindset</p><p> • Strategic thinking with strong execution capability</p><p> • Excellent cross-functional collaboration skills</p><p> • Strong analytical and data-driven decision-making capability</p><p> • Influencing and leadership skills</p><p> • Fluent English communication (written and spoken)</p><p> • Ability to work effectively in a fast-paced, matrix organization</p><p style="text-align:inherit"> </p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit"> </p><h2><b>JOB FAMILY:</b></h2>Sales Support & Administration<p style="text-align:inherit"> </p><h2><b>DIVISION:</b></h2>CRM Cardiac Rhythm Management<p style="text-align:inherit"> </p><h2><b>LOCATION:</b></h2>China > Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai<p style="text-align:inherit"> </p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit"> </p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit"> </p><h2><b>TRAVEL:</b></h2>Not specified<p style="text-align:inherit"> </p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit"> </p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Not Applicable<p style="text-align:inherit"> </p><p style="text-align:inherit"> </p><p style="text-align:inherit"> </p>
Abbott
BIOTECHNOLOGY
Device Manufacturing
LocationABBOTT PARK, IL
Open Jobs1984
CardiovascularImmunologyNeurologyMetabolic DiseasesOncology
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