Marketing Manager

Abbott·
China - Shanghai
3w ago
Full-time

Description

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><p><b>Position Overview</b></p><p></p><p>We are seeking a commercially driven and execution-focused Marketing Manager to accelerate business growth in the China market.</p><p></p><p>This role requires a strong sales mindset, hands-on field engagement, and proven team leadership capability. The ideal candidate has solid experience in cardiovascular and/or neurovascular high-value medical device industry and understands how to translate marketing strategy into measurable commercial outcomes.</p><p></p><p>The position plays a critical role in driving revenue growth, leading cross-functional collaboration, executing high-impact academic initiatives, and ensuring stable product supply to support sustainable business expansion.</p><p></p><p><b>Key Responsibilities</b></p><p></p><p>1. Revenue-Driven Marketing Strategy &amp; Business Ownership</p><p>            •           Develop and execute annual marketing plans aligned with China commercial objectives and global strategy</p><p>            •           Translate business goals into actionable marketing initiatives with clear revenue and market share targets</p><p>            •           Monitor key KPIs including sales growth, tender win rate, product penetration, and marketing ROI</p><p>            •           Identify growth acceleration opportunities and proactively address business gaps</p><p>            •           Take ownership of assigned product portfolio performance</p><p></p><p>2. Cross-Functional Leadership &amp; Business Alignment</p><p>            •           Drive strong collaboration with Sales, Regulatory, Clinical Affairs, Supply Chain, Finance, and Global Marketing</p><p>            •           Act as a strategic bridge between China commercial team and global headquarters</p><p>            •           Ensure marketing initiatives comply with regulatory and compliance requirements</p><p>            •           Partner closely with Supply Chain to secure stable product availability and optimize inventory planning</p><p>            •           Support demand forecasting accuracy to minimize supply disruption risks</p><p></p><p>3. Field-Focused Product Management &amp; Launch Excellence</p><p>            •           Lead product lifecycle management, including launch planning and commercialization strategy</p><p>            •           Conduct regular field visits to understand customer needs and competitive landscape</p><p>            •           Develop competitive response strategies and pricing recommendations</p><p>            •           Design and deliver structured product training and sales enablement programs</p><p>            •           Ensure effective execution of go-to-market initiatives in collaboration with Sales</p><p></p><p>4. Academic Leadership &amp; Key Project Execution</p><p>            •           Lead and execute strategic academic projects with clear commercial objectives</p><p>            •           Build and maintain strong relationships with KOLs in cardiovascular and neurovascular fields</p><p>            •           Drive high-impact congress activities and hospital-level academic programs</p><p>            •           Track and evaluate ROI of key academic initiatives</p><p>            •           Support major tenders, listing processes, and strategic account development</p><p></p><p>5. Team Leadership &amp; Capability Development</p><p>            •           Lead, coach, and develop marketing team members</p><p>            •           Set clear performance objectives and ensure accountability</p><p>            •           Build a high-performance, commercially oriented marketing team</p><p>            •           Foster a culture of ownership, collaboration, and execution excellence</p><p></p><p><b>Qualifications</b></p><p></p><p>Education</p><p>            •           Bachelor’s degree or above in Medical, Biomedical Engineering, Marketing, or related field</p><p>            •           MBA preferred</p><p></p><p>Experience</p><p>            •           Minimum 8 years of experience in the medical device industry</p><p>            •           Solid experience in cardiovascular and/or neurovascular high-value consumables</p><p>            •           Proven marketing team management experience with direct reports</p><p>            •           Sales experience in medical devices is highly preferred</p><p>            •           Experience in multinational medical device companies is a plus</p><p></p><p><b>Core Competencies</b></p><p>            •           Strong commercial acumen and sales-oriented mindset</p><p>            •           Strategic thinking with strong execution capability</p><p>            •           Excellent cross-functional collaboration skills</p><p>            •           Strong analytical and data-driven decision-making capability</p><p>            •           Influencing and leadership skills</p><p>            •           Fluent English communication (written and spoken)</p><p>            •           Ability to work effectively in a fast-paced, matrix organization</p><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Sales Support &amp; Administration<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>CRM Cardiac Rhythm Management<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>China &gt; Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Not specified<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>
Abbott

Abbott

BIOTECHNOLOGY

Device Manufacturing

LocationABBOTT PARK, IL
Open Jobs1984
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