Marketing Manager

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><h2><b>Main Purpose of the Role</b></h2><p></p><p><i><u>Summarize the main purpose of the role</u></i></p><ul><li>Implement a marketing and sales strategy for one or more of the organization&#39;s more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.</li></ul><h2><b>Main Responsibilities</b></h2><p></p><p><i><u>List the main responsibilities this role regularly performs.</u></i></p><ul><li>Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.</li><li>Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.</li><li>Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.</li><li>Identify product/service changes to meet customer needs.</li><li>Liaise with other areas of the organization (e.g., production, R&amp;D) to implement these changes.</li><li>Prepare sales forecasts and budgets.</li><li>Monitor sales volume, revenues and costs against forecasts.</li><li>Adapt plans to improve the sales performance of the product/service.</li><li>Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.</li></ul><h3><b>Education</b></h3><p><b>Education Level : </b>Associates Degree (± 13 years) /Masters Degree (± 18 years)</p><h3><b>Experience / Background</b></h3><p></p><p>Experience : Minimum 4 years</p><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Product Management<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>AVD Vascular<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>China &gt; Shanghai : 388 W. Nanjing Road, Ciros Plaza<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Not specified<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>