Marketing Lead, Self-Care, PCH

Marketing Lead, Self-Care PCH

Position Summary:

Our Pharma and Consumer Health (PCH) Marketing and Strategy team is responsible for shaping the PCH Segment’s Strategic Plan alongside Business Leaders, business insight, market intelligence, product and marketing initiatives, and managing customer-facing events.

The Marketing Lead drives the planning, prioritization, and execution of integrated marketing initiatives across Catalent's Self-Care portfolio, including Vitamins, Minerals & Supplements (VMS), Wellness, Beauty, and Over-the-Counter (OTC) categories.

This role serves as the primary marketing partner to Self-Care business stakeholders, translating business priorities, market opportunities, and customer needs into actionable marketing programs that drive awareness, engagement, pipeline generation, and commercial effectiveness.

The Role:

Marketing Execution and Campaign Support

• Lead development and execution of integrated marketing plans aligned to Self-Care business objectives and growth priorities.
• Translate commercial priorities, customer needs, market opportunities, and strategic initiatives into actionable marketing programs.
• Prioritize marketing investments, campaigns, content development, events, and sales enablement activities to maximize business impact.
• Partner with business leaders to identify emerging opportunities and marketing support requirements.

Campaign & Content Leadership

• Lead development and execution of multi-channel campaigns across digital, content, events, webinars, thought leadership, and customer engagement initiatives.
• Guide development of differentiated messaging, campaign positioning, and customer-facing content.
• Collaborate with Corporate Marketing, external agencies, and subject matter experts to deliver integrated marketing programs.

Commercial Partnership & Sales Enablement

• Serve as a strategic marketing partner to Commercial, Portfolio, Innovation, and Operations stakeholders.
• Lead development of customer-facing materials, value proposition messaging, presentations, and sales enablement tools.
• Align marketing activities to support pipeline development, customer engagement, and key growth initiatives.

Performance Insights & Continuous Improvement

• Monitor performance across campaigns, events, and marketing initiatives using established KPIs.
• Leverage customer, market, and campaign insights to optimize marketing effectiveness.

The Candidate (Minimum Requirements):

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field.
• 7+ years of marketing, product marketing, commercial marketing, or related experience.
• Experience within consumer health, nutraceuticals, OTC or CDMO industries.
• Ability to translate business strategy into actionable marketing programs and priorities.
• Demonstrated success leading cross-functional initiatives without direct authority.
• Excellent project management and execution capabilities.

Why You Should Join Catalent:

• Defined career path with annual performance reviews and feedback process.
• Diverse and inclusive culture.
• Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives.
• Competitive paid time off plus 8 paid holidays.
• Community engagement and green initiatives.
• Medical, dental, and vision benefits effective day one of employment.
• Tuition reimbursement.

Catalent offers rewarding opportunities to further your career!  Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference. 

personal initiative. dynamic pace. meaningful work.

Visit Catalent Careers to explore career opportunities.

Catalent is an Equal Opportunity Employer, including disability and veterans.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to DisabilityAccommodations@catalent.com. This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.

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