Marketing Enabler - Ophthalmology (Manager level)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love

Your Opportunity

• Co-create with DAN, PPOCs, local Enablers and other functions to build DA/TA integrated strategies and OBP  (DA affiliate outcomes: LTO, MTO & STO) - aligned with global and regional strategies. 

  • Support DAN, PPOCs on building and reviewing business planning, re-define go-to-market model 

  • Collaborate with PPOCs to engage with local stakeholders/partners to provide and validate local market competition and customers insights

  • Support DAN and PPOCs on market research to gain market insights for building strategies

  • Lead and collaborate with PPOCs and other stakeholders to conduct the short term, mid term and long term forecasting of business for related TAs

• Co-create with DAN and PPOCs to create promotional materials and build digital marketing contents for both HCPs and patients

  • Provide input, develop and adaptation to all promotional materials in local language in alignment with Roche code of conduct and local regulations

  • Give advices for email/App/HCP platform campaign content

  • Support PPOCs on Email/App/HCP platform campaign deployment

  • Provide input for the development of, and develop Digital Integrated Personalized Offerings

• Internal training:

  • Provide input and adaptation to all training materials required in local languages. 

  • Local Marketing Enablers may be required to conduct the training for PPOCs in the local language

• Collaborate with DAN and PPOCs for implementing OBP.  Prioritize efforts to DA/TA Work Packages requiring highly localized insights and/or activities 

  • Promotional & medical events management (i.e. national level events/webinars)

  • Collaborate with PPOCs to manage Grant/ Sponsorship/ Donation

• Co-create with PPOCs and other enablers on stakeholders mapping, managing relationships with local HCP organizations

• Lead the access and pricing strategy for all DA related products.

  • Collaborate with Access and other functions to develop and deploy pricing strategies (including PN, FPS)

  • Lead the deployment of  FPS/PSP programs in alignment with DA strategies.

  • Collaborate with the Access & Policy Chapter in HTA assessment, reimbursement listing

• Coordinate with local distributors  to ensure drug supply to patients (including formulary listing)

• Coordinate with other functions for monthly rolling forecast and supply planning to ensure drug availability.

Who you are

• Must-have University degree in Pharmacy/Medical
• Additional Master / MBA is an advantage
• Additional Master / Bachelor Degree of Marketing is an advantage
• At least 3 years of hands-on experiences in Brand Management of MNC pharmaceuticals
• Excellent commercial/financing abilities and familiar with budgeting/forecasting process
• Competent Market analytics
• Experience in developing/ launching new business(es)/ product(s).
• Product life cycle management: vision & strategies
• Market, HCP & Competitive Insight – applicable level
• Branding & Positioning Management – applicable level
• Marketing Analytics – applicable level

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.