Marketing Director — Infant Feeding Category

Job Title

Marketing Director — Infant Feeding Category

Job Description

Your Challenge:

Lead the category. Empower parents to feed their babies with confidence. Shape the future of early parenthood.

We’re hiring a passionate, hands-on Marketing Director to own the global equity, strategy and innovation for Philips Avent’s Infant Feeding Portfolio (Bottles), our largest category. You’ll build category leadership by turning clinical and consumer insight into products, solutions and communications that make it easier for parents and partners to confidently feed their babies. This senior role combines bold strategic thinking with operational ownership: you’ll set marketing objectives across the Consumer Experience Journey, deliver a global innovation & communication roadmap, and ensure powerful, globally-scalable, locally-relevant execution across markets.

Your role:

• Own the global infant feeding category: shape brand equity, strategy and portfolio direction.

• Lead the development and delivery of an integrated global innovation roadmap — launching new superior propositions to strengthen parents confidence & reassurance on how to feed their babies.

• Drive portfolio excellence: shape a global consistent portfolio & price pack architecture that sets the standard for a global and scalable portfolio, while seeking continuous simplification to drive efficiency of scale.

• Oversee end-to-end product development and launches, partnering closely with R&D, Design, Manufacturing and Sales to ensure quality and speed to market.

• Translate deep Consumer Experience Journey insights into clear marketing objectives and prioritized initiatives that drive engagement and growth.

• Champion consistent execution of a scalable global portfolio

• Collaborate with Finance and regional leaders to design pricing and commercial strategies that deliver both consumer value and business results.

• Empower insights teams to deliver actionable data, use in-market analysis to measure performance, and iterate quickly on what works.

• Build and develop high-performing teams: set measurable goals, coach talent, and foster a culture of continuous learning and experimentation.

You're the right fit if:

• 15+ years in consumer marketing / brand management with full product lifecycle experience — ideally in baby, breastfeeding, maternal health or adjacent consumer healthcare categories.

• Proven success with global consumer or retail brands, including multi-market launches and strong stakeholder engagement.

• Demonstrated experience with complex portfolios and leading solid recommendations on portfolio & price pack architecture.

• Exceptional strategic and analytical skills with the ability to translate insights into compelling propositions and communications.

• Hands-on leader with a “get it done” mentality, experienced at mobilizing cross-functional teams and influencing senior stakeholders.

• Demonstrated experience working with Finance and regional/commercial teams on pricing and go-to-market plans.

• Degree in Business, Marketing or related field (MSc/MBA desirable).

• Fluent in English; other languages a plus.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.