Marketing Campaign Manager

Job Description

Join us to shape the future of Animal Health marketing 

We’re looking for a strategic and execution-focused Marketing Campaign Manager to elevate our omnichannel customer engagement. If you’re passionate about digital innovation and customer-centric marketing, this is your opportunity to make a difference in a dynamic and purpose-driven organization. 

Key Responsibilities 

• Lead the design and execution of omnichannel strategies, ensuring synergy and best practice sharing across Business Units.

• Collaborate with Brand & Customer Managers on building Customer Omnichannel Engagement plan, including customer journeys, content strategies and channel mixes.

• Translate brand strategies into actionable, data-driven campaign plans, coordinating execution across multiple channels.

• Partner with CRM and SFE teams to ensure campaigns are measurable and integrated with data flows and systems, and build, maintain and analyze metrics across all channels.

• Oversee the content lifecycle, including ideation, creation, editing, approval, publishing, and distribution as well as manage agencies and vendors to deliver high-quality outputs on time and on budget.

• Collaborate with regional digital & marketing operations teams to localize best practices and ensure alignment with company global frameworks.

• Follow up latest trends in the digital ecosystem and drive new initiatives and projects with a test-and-learn approach and agile mindset.

Qualifications 

• Bachelor’s degree in a related field. 

• At least 3 years of experience in marketing / digital marketing is required.

• Excellent command of English and Turkish, both written and spoken.

• Project management experience, ability to plan and operate based on clear roadmaps and agreed milestones.

• Ability to analyze the data and understand how to use analytics tools.

• High proficiency in MS Office (i.e., Excel, Word, and PowerPoint) programs.

Required Skills:

Agile Methodology, Brand Strategy, Creative Campaign Development, Customer Engagement, Digital Marketing, Marketing, Marketing Operations, Marketing Strategy Implementation, Project Management, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

04/26/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.