Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.
We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.
Position Overview
We are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.
Key Responsibilities
Campaign Strategy & Planning
- Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
- Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
Execution & Project Management
- Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
- Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
Performance & Optimization
- Monitor and analyze campaign performance using marketing analytics tools and dashboards.
- Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
Collaboration & Communication
- Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
- Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.
Competencies
- Strategic Execution: Able to translate business objectives into measurable marketing campaigns. Balances creative concepts with analytical rigor to ensure campaigns ladder up to pipeline, revenue, and brand goals. Demonstrates a strong understanding of audience segmentation and funnel dynamics.
- Analytical Decision-Making: Comfortable interpreting campaign data to identify patterns, draw insights, and recommend next steps. Skilled at using experimentation frameworks (A/B, multivariate, incrementality) to validate hypotheses and continuously improve performance.
- Operational Excellence: Drives campaigns from ideation through post-mortem with exceptional organization and attention to detail. Anticipates dependencies across channels, timelines, and stakeholders; maintains clear documentation and repeatable processes for scale.
- Communication and Collaboration: Communicates campaign goals, insights, and results clearly across marketing, sales, product, and leadership teams. Skilled in vendor and stakeholder management, ensuring alignment on deliverables, expectations, and optimization decisions.
- Agility and Growth Mindset: Thrives in dynamic environments. Rapidly adapts to performance trends, feedback, or market changes while maintaining focus on long-term objectives. Demonstrates curiosity and continuous learning in new platforms, tools, and testing methods.
- Creative and Brand Stewardship: Shows strong creative judgment and an eye for brand consistency across channels. Partners effectively with content and design teams to ensure messaging and visuals drive engagement while staying true to the company’s identity.
Qualifications & Experience
Required Qualifications
- 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.
- Experience managing campaigns across multiple business units or products within a division.
- Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.
- Excellent communication, collaboration, and stakeholder management skills.
- Familiarity with segmentation, personalization, and campaign automation best practices.
Preferred Qualifications
- Vertical B2B SaaS experience in education or edtech
Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.
Why Join Us?
At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
EEOC & ADA Statement:
Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.
Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Final candidate must be able to pass a background check.
To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/