Marketing Automation Specialist

<p style="text-align:left"><b>Work Schedule</b></p>Standard (Mon-Fri)<p style="text-align:inherit"></p><p style="text-align:left"><b>Environmental Conditions</b></p>Office<p style="text-align:inherit"></p><p style="text-align:left"><b><u>Job Description</u></b></p><p style="text-align:inherit"></p><p>We are seeking an <b>Email Marketing Automation Specialist</b> to support our global marketing teams by building, executing, and optimizing email marketing campaigns at scale. This role is part of a centralized shared services team and will focus on audience segmentation, campaign execution, and operational excellence within the email channel.<br /> </p><p>The ideal candidate is technically strong, detail-oriented, and comfortable working in a high-volume, process-driven environment. You will work closely with marketers, data teams, and fellow automation specialists to ensure campaigns are executed accurately, on time, and in alignment with established best practices.<br /> </p><p>This is a hands-on role with limited strategy ownership but significant impact through flawless execution.</p><p></p><h2>Key Responsibilities:</h2><h2>Campaign Execution &amp; Segmentation</h2><ul><li><p>Build and maintain <b>email audience segments</b> using Adobe marketing technologies (e.g., Adobe Experience Platform, Eloqua) based on defined business and campaign requirements</p></li><li><p>Execute email campaigns end-to-end, including audience setup, campaign configuration, QA, scheduling, and deployment</p></li><li><p>Ensure campaigns adhere to established standards for branding, personalization, compliance, and data usage</p></li><li><p>Support recurring, triggered, and ad hoc email campaigns across multiple business units and regions</p></li></ul><p>Marketing Automation Operations</p><ul><li><p>Work within established campaign workflows and operating models to deliver consistent, scalable execution</p></li><li><p>Perform thorough <b>quality assurance checks</b> to validate segmentation logic, personalization, links, and data accuracy</p></li><li><p>Troubleshoot campaign issues related to data, segmentation, or execution and escalate when needed</p></li><li><p>Maintain accurate documentation of campaign builds and processes</p></li></ul><p>Collaboration &amp; Support</p><ul><li><p>Partner closely with the Marketing Automation Supervisor, program managers, and business marketers to translate campaign requirements into executable builds</p></li><li><p>Collaborate with data and technology teams to resolve data-related issues and improve segmentation accuracy</p></li><li><p>Support process improvements and contribute ideas to improve efficiency, quality, and turnaround time</p></li></ul><p>Performance &amp; Optimization Support</p><ul><li><p>Assist with campaign reporting and performance tracking by ensuring correct tagging and data capture</p></li><li><p>Support A/B tests and experimentation efforts by accurately executing test designs</p></li><li><p>Apply learnings and feedback to improve future campaign execution</p></li></ul><p></p><h2>Qualifications:</h2><p>Required</p><ul><li><p>2–4 years of experience in email marketing, marketing automation, or digital marketing operations</p></li><li><p>Hands-on experience with Adobe Experience Platform (AEP), Oracle Eloqua, or similar email/marketing automation platforms</p></li><li><p>Strong understanding of email marketing fundamentals, including segmentation, personalization, and lifecycle campaigns</p></li><li><p>High attention to detail and ability to manage multiple campaigns simultaneously</p></li><li><p>Comfortable working in a structured, process-driven environment</p></li></ul><p>Preferred</p><ul><li><p>Experience supporting global or shared service marketing teams</p></li><li><p>Familiarity with CRM and data platforms (e.g., Salesforce, CDPs)</p></li><li><p>Basic understanding of email compliance and deliverability best practices</p></li><li><p>Experience working with offshore or cross-functional global teams<br /> </p></li></ul><p>What We Offer</p><ul><li><p>Opportunity to build deep technical expertise in marketing automation</p></li><li><p>A collaborative, fast-paced environment with clear processes and expectations</p></li><li><p>Career growth opportunities within marketing</p></li></ul><p></p><p></p><p></p><p></p><p></p>