Marketing Automation Campaign Specialist
Labcorp
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Job Title
Marketing Automation Campaign Specialist
Job Summary:
Provide a brief overview of the main purpose of the role and how it fits into the organization.
As a Marketing Cloud Email and Campaign Specialist, you will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. You will serve as a subject matter expert in email marketing delivery and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmap—including, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You’ll be partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands and optimize engagement and deliverability health.
Duties and Responsibilities:
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Minimum Education and Experience Required:
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Preferred Qualifications:
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Skills and Competencies:
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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