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A Day in the Life

Medtronic is seeking a Market Development Manager to expand adoption of Cranial and Spinal technologies across Italy, Switzerland, and Austria. The role combines strategic market development, customer and stakeholder engagement, commercialization, and cross-functional execution, with success measured through market growth, technology adoption, and portfolio expansion.

• Core responsibilities: The manager will identify market opportunities, develop growth and commercialization plans, build relationships with key opinion leaders, healthcare institutions, scientific societies, and academic partners, and lead customer education and awareness initiatives. The role also involves analyzing market and business data, coordinating cross-functional projects, and sharing best practices across Europe.
• Required qualifications: Candidates need relevant experience in areas such as neurosurgery, spinal surgery, orthopedics, navigation, robotics, or digital surgery; a related bachelor’s degree; and at least 5 years of market development, business development, or commercial excellence experience in medical devices, healthcare, or life sciences. Strong analytical, stakeholder management, cross-cultural collaboration, and influencing skills are required, along with fluency in English and Italian and willingness to travel up to 50 percent.
• Preferred background and measures: Knowledge of healthcare systems, reimbursement, and market access in the region, as well as experience with key opinion leader development, scientific education, academic collaboration, product launches, and technology adoption programs, is advantageous. Performance will be assessed through market share, procedure utilization, new technology adoption, launch effectiveness, customer engagement, educational impact, project execution, revenue growth, and portfolio expansion.

Market Development Manager

Cranial & Spinal Technologies | Italy & Alpine Region (Italy, Switzerland & Austria)

Careers that Change Lives

As a Market Development Manager within the Cranial & Spinal Technologies business, you will play a key role in accelerating market adoption, developing commercial opportunities, and expanding access to innovative technologies across the Italy & Alpine region.

Partnering closely with Marketing, Sales, Clinical, Training and Education, and key external stakeholders, you will drive strategic initiatives aimed at increasing procedure penetration, supporting customer adoption, and strengthening Medtronic's leadership position in Cranial and Spinal surgery.

Reporting directly to the Marketing Manager Cranial & Spinal, you will lead market development strategies across Italy, Switzerland, and Austria, translating business priorities into actionable growth plans and measurable outcomes.

A Day in the Life

• Develop and execute market development strategies to accelerate adoption of Cranial & Spinal technologies across the region.
• Identify market opportunities, unmet customer needs, and emerging trends to support long-term business growth.
• Collaborate with Sales Leadership to define and implement commercialization plans for new products, enabling technologies, and service offerings.
• Build strong relationships with Key Opinion Leaders (KOLs), healthcare institutions, scientific societies, and academic partners.
• Drive customer engagement initiatives, educational programs, and awareness campaigns to increase procedure utilization and technology adoption.
• Partner with Medical Education teams to design and execute professional training pathways and customer development programs.
• Analyze market dynamics, competitive landscape, customer insights, and business performance indicators to inform strategic decisions.
• Lead cross-functional projects involving Marketing, Sales, Clinical Specialists, Market Access, Finance, and Regulatory Affairs.
• Share best practices across the Europe organization and facilitate alignment between local and regional stakeholders.

Must Haves

• Experience within Neurosurgery, Spinal Surgery, Orthopedics, Navigation, Robotics, Digital Surgery, or enabling technologies.
• Bachelor's degree in Business Administration, Marketing, Life Sciences, Biomedical Engineering, or related field.
• At least 5 years of experience in market development, business development, or commercial excellence within the medical device, healthcare, or life sciences industry.
• Demonstrated experience within Neurosurgery and/or Cranial technologies, with a strong understanding of the clinical environment, customer pathways, and market dynamics. Proven experience in developing and executing growth strategies within a complex matrix organization.
• Strong analytical and business acumen with the ability to translate data into actionable insights.
• Excellent stakeholder management and influencing skills.
• Ability to work effectively across multiple countries and cultures.
• Fluent in English and Italian; additional German language skills are considered an advantage.
• Willingness to travel up to 50% across the Italy & Alpine region.

Nice to Have

• Knowledge of healthcare systems, reimbursement pathways, and market access dynamics in Italy, Switzerland, and Austria.
• Experience working with KOL development, scientific education, and academic collaborations.
• Demonstrated success in new product launches and technology adoption programs.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.

About the Role

The Market Development Manager acts as a strategic catalyst for growth, bridging customer needs, clinical innovation, and commercial execution. This individual will be responsible for creating the conditions for sustainable market expansion by developing customer partnerships, influencing treatment pathways, and enabling broader adoption of Medtronic's Cranial & Spinal portfolio across the Italy & Alpine region.

Key Success Metrics

• Market share growth.
• Procedure penetration and utilization.
• New technology adoption.
• Commercialization effectiveness of launches.
• KOL and customer engagement.
• Educational program impact.
• Strategic project execution.
• Revenue growth and portfolio expansion.

 

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

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Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

 

Pay range / Rango salarial / Intervalo salarial /Fascia retributiva / Tranche de salaire / Gehaltsband / Salaribereik:  Italy: 50,720.00 EUR - 76,080.00 EUR | 

 

The final salary within this range will be determined based on objective, job-related criteria, including relevant experience, skills and qualifications, in accordance with our compensation framework.

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