LATAM Digital & Omnichannel Engagement Lead

<p><b>About This Role</b><br />As the LATAM Digital &amp; Omnichannel Engagement Lead, you will spearhead the development and implementation of our digital and omnichannel strategy across the LATAM region. This pivotal role requires you to ensure that all channels operate in a cohesive, consistent, and results-driven manner. By aligning marketing, medical, commercial, and data teams, you will drive the evolution of our digital model towards a more integrated, measurable, and scalable framework. You will be at the forefront of insight-driven decision-making, ensuring that our digital initiatives translate into impactful results for both healthcare professionals (HCPs) and patients. This role is integral to maximizing digital reach, streamlining processes, and enhancing our engagement strategies, positioning you as a key player in the region’s strategic business landscape.</p><p></p><p><b>What You’ll Do</b></p><ul><li><p>Act as a strategic business partner, translating business needs into digital initiatives focused on HCPs and patients.</p></li><li><p>Define and prioritize the omnichannel strategy by therapeutic area and country to maximize synergies.</p></li><li><p>Maximize digital reach through end-to-end campaign orchestration and customer journeys.</p></li><li><p>Enable scalable experiences for HCPs and patients using marketing technology platforms and data.</p></li><li><p>Manage content creation, governance, and media-mix definition to ensure message consistency.</p></li><li><p>Lead performance measurement and foster a culture of experimentation and optimization.</p></li></ul><p></p><p><b>Who You Are</b><br />You are a strategic thinker who thrives in a dynamic environment and excels at aligning digital initiatives with business objectives. Your strong communication skills enable you to convey visions persuasively and drive adoption across teams. You possess a keen analytical mind, leveraging data to optimize performance and ROI. Your organizational skills are top-notch, allowing you to manage multiple projects simultaneously and deliver results efficiently. An innovative mindset fuels your passion for experimentation and continuous improvement.</p><p></p><p><b>Required Skills</b></p><ul><li><p>Bachelors degree in Marketing, Business, Communications, Technology, or related fields.</p></li><li><p>Advanced English proficiency for global team interaction.</p></li><li><p>5 years of experience in marketing strategy, omnichannel, or customer engagement roles, preferably in the pharmaceutical, biotechnology, or healthcare industry.</p></li><li><p>Experience in journey orchestration, digital campaign optimization, CRM and marketing automation management, and multichannel strategy design.</p></li><li><p>Stakeholder management and influence without formal authority.</p></li><li><p>Strong organization and structured planning capabilities.</p></li><li><p>Analytical capability and data-driven decision-making.</p></li></ul><p></p><p><b>Preferred Skills:</b></p><ul><li><p>Experience in multinational environments and collaboration with commercial, marketing, and technology teams.</p></li><li><p>Innovation and experimentation mindset to promote a test-and-learn culture.</p></li></ul><p style="text-align:inherit"><br /> </p>Job Level: Management<div><h2><br /><b>Why Biogen?</b></h2></div><div><p>We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.</p><p></p><p>At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.<span> </span><a href="https://nam12.safelinks.protection.outlook.com/?url&#61;https%3A%2F%2Fwww.biogen.com%2Fresponsibility%2Fdiversity-inclusion.html&amp;data&#61;05%7C01%7Cdennis.mercier%40biogen.com%7C67adaf5a6edd4324716208db0dcd2182%7C7b7466bbfe1d47a0b9438ded565c8e54%7C0%7C0%7C638118946897044815%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata&#61;p2vFGx6ZWK7lyBEL4wuNIQJcKSVRZD90VuJxcOkjX04%3D&amp;reserved&#61;0" target="_blank">Read on</a><span> </span>to learn more about our DE&amp;I efforts.</p><p></p><p>All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.</p></div>