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The Position
International Product Manager - Sequencing Sample Preparation
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
The Opportunity:
The International Product Manager, Sequencing Sample Preparation, is responsible for driving the global brand strategy for the DNA-Seq sample prep portfolio and for delivering on its execution. This role combines strategic vision with hands-on commercial leadership, managing the complete product lifecycle from development through on-market success and obsolescence, while building and leading cross-functional excellence.
Key Roles and Responsibilities:
The key accountabilities for this position include, but are not limited to:
- Product Strategy & Vision: Define and direct short-term execution and long-term vision for the DNA-Seq sample prep portfolio to maintain competitiveness across evolving next-generation sequencing (NGS) applications; drive customer focus throughout product development, including customer requirements translation, pricing strategies, launch readiness, forecasting, and commercial prioritization.
- Lifecycle & Operations Management: Establish operational frameworks governing new product introductions (NPI), on-market portfolio maintenance, and end-of-life obsolescence strategies; own comprehensive commercial success across the entire product lifecycle.
- Business & Demand Forecasting: Lead business case evaluations, prepare and monitor international marketing budgets, and drive demand forecasting for optimized resource allocation and commercial impact.
- Global Commercial Enablement: Design and implement global training frameworks, field guides, marketing collateral, and sales tools (brochures, technical manuals, branding guidelines, congress materials, digital platforms, and standalone customer engagement activities) to equip commercial teams and affiliates for diverse market engagements.
- Cross-Affiliate Alignment: Partner with international affiliates and downstream marketing to localize messaging, positioning strategies, and commercial execution; implement global marketing strategy in collaboration with regional partners; provide substantial technical commercial support and guidance on portfolio strategy and customer interactions.
- Competitive & Market Intelligence: Track emerging NGS methodologies, monitor vendor landscapes, conduct competitive benchmarking, and identify portfolio gaps and commercial opportunities; initiate and synthesize appropriate market research to inform strategy.
- Customer-Centric Innovation: Cultivate and develop key opinion leaders, product advocates, and speaker networks through affiliate collaboration; lead partnership activities with early users and collaborators on scientific, technical, and clinical areas; synthesize field intelligence and customer insights to continuously refine product messaging and drive platform adoption.
- Cross-Functional Leadership: Collaborate with R&D, bioinformatics, commercial teams, finance, and operations to ensure technical specifications match customer expectations and broader corporate goals; plan and contribute to International Business Team (IBT) meetings; lead and motivate cross-functional stakeholders toward shared strategic objectives.
- Brand & Positioning Leadership: Develop key messages, drive product positioning and branding strategy, and lead the branding development and evolution process to ensure consistent, compelling market presence.
- Team Leadership & Culture: Create and foster strong team spirit; serve as product champion; lead with excellence across the system and related teams.
Who are you:
The following are requirements for the individual in this position:
- University degree in Marketing, Science, or related technical discipline
- 5+ years of sales/marketing experience in life sciences, diagnostics, and/or pharmaceutical industry. Experience with sequencing products, specifically DNA-Seq library prep, is highly valued.
- Broad NGS expertise and product management experience: Strong preference for candidates with comprehensive experience in the NGS space and demonstrated success in new product development, product lifecycle management, or complex product launches.
- Excellent leadership & communication skills with the ability to lead and influence cross-functional teams within a complex global matrix environment; strong strategic thinking and problem-solving capabilities.
- Advanced stakeholder management: Ability to operate in ambiguous environments, proxy for senior leadership when needed, and proactively co-create solutions across diverse internal and external stakeholders.
Note that relocation benefits are not available for this role.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.