Integrated Insights Business Partner

Job Description Summary

#LI-Hybrid
Location: Bucharest, Romania

The Integrated Insights Business Partner is a country-level role within the Integrated Insights pillar of Execution Excellence. The role transforms data into actionable insights to support Commercial and Value & Access decision-making for assigned Therapeutic Areas, bridging strategy and execution through high-quality analytics, market research, and forecasting support delivered within Execution Excellence guardrails.

 

Job Description

Key responsibilities

• Act as the primary Integrated Insights partner for assigned Therapeutic Areas and/or Value & Access, consolidating and shaping business questions into clear insight and analytics requests.

• Translate TA and V&A strategies into actionable insight plans, partnering with Data, Analytics & Platforms and external vendors for delivery.

• Plan, coordinate and execute primary and secondary market research, including patient journeys, segmentation, positioning, ecosystem mapping and competitive intelligence.

• Integrate internal KPIs and external data sources to generate holistic insights on market, customer, brand and campaign performance.

• Ensure effective reuse of existing international and local research assets through knowledge management platforms to avoid duplication.

• Prepare and maintain TA and V&A market assumptions for forecasting, partnering with Finance, TA and Access teams to ensure alignment.

• Provide insight inputs to forecasting, scenario planning, incentive target setting and growth opportunity assessments.

• Support Value & Access decision-making through payer and access-oriented insights, research and data analysis.

• Conduct in-depth data analysis to identify performance trends, opportunities and risks across markets, customers and competitors.

• Develop clear reports, dashboards and presentations, translating complex data into decision-ready insights and recommendations.

Requirements

• Bachelor’s degree in life sciences, business, economics or market research with 8+ years of relevant experience in insights, analytics, market research or commercial strategy roles in pharmaceuticals or healthcare; advanced degree preferred; fluency in English and local language required (Romanian).

• Strong experience in integrated insights, including primary and secondary market research, business analytics, competitive intelligence and forecasting.

• Demonstrated exposure to Therapeutic Area and/or Value & Access planning in a cross-functional environment.

• Proven ability to synthesize complex data into clear, integrated, and business-relevant insights.

• Strong commercial and strategic mindset with the ability to challenge and influence senior stakeholders.

• Hands-on experience with analytics and data tools, including dashboards and data management solutions.

• Excellent data storytelling, presentation, and communication skills.

• Good understanding of regulatory and compliance requirements in market research, including adverse event reporting.

• Ethical mindset aligned with Novartis values and standards.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

 

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model