I&I CNS Marketing Lead

Career Category

Marketing

Job Description

What you will do:

The CNS Marketing Lead has full responsibility for the marketing strategy and execution for migraine disease in Japan, with accountability for the Aimovig brand.

The CNS Marketing Lead is accountable for the Aimovig brand in Japan and will lead the Japan Brand Team (JBT) and cross-functional team (XFT). The role will develop and execute the Japan brand strategy based on local patient and customer needs, market conditions, and company priorities. The role is the primary marketing contact for brand-related matters with the General Manager, I&I Business Unit Director, and other Japan Operations Committee (JOC) members.

As part of this role, the CNS Marketing Lead is expected to lead and develop the team, nurture talent, and ensure strong succession planning within the TA brand organization. As a key member of Amgen, the CNS Marketing Lead is expected to contribute proactively to the CNS business and culture in Japan and champion Amgen's 2030 vision and mission, 'To serve patients,' among team members and across the company.

In this position, the CNS Marketing Lead will have opportunities to take on new challenges and grow as a potential candidate for future business leadership roles in Japan.

 

Main Responsibilities

Reporting directly to the I&I Business Unit Director of Japan, this role is critical in overseeing brand strategy and operations for Aimovig in Japan. The role will collaborate closely with local cross-functional partners and engage with regional or global colleagues when needed for specific business matters.

 

Strategic Leadership: Develop and manage the Japan brand strategy for Aimovig and ensure successful execution to achieve or exceed business goals.

Financial Management: Coordinate and drive business and financial processes, including Strategy and Operations and P&L management for the Aimovig brand in Japan.

Team Leadership: As a key member of the CNS Business Unit Leadership Team, exemplify Amgen's values and mission. Lead and develop the team to ensure high-quality strategy and execution for Aimovig in Japan.

Talent Development: Mentor and develop top talent, set goals, conduct succession planning, and manage performance to align people’s contributions with business objectives.

Stakeholder Engagement: Represent Amgen and engage with external healthcare stakeholders in accordance with applicable laws, regulations, and company policies as a patient-centric partner of choice. Build long-term, productive relationships with customers and shape external environment based on Amgen strategy and customer insights.

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Key Duties and Responsibilities

The responsible tasks are as follows.

Brand Plan: Manage Product Managers in developing the annual Brand Plan Framework (BPF) and Plan of Action (PoA), including setting and tracking financial targets (sales top-line targets and required investment), coordinating supply needs, and defining Key Goal Indicators / Key Performance Indicators (KPIs), while ensuring strong strategic alignment with Medical Affairs and Sales.

Marketing tactics and activities: Lead the team in planning and delivering marketing-initiated tactics and activities, working closely with local cross-functional teams including Sales, Brand Engagement (area marketing), Medical Affairs (office Medical and MSLs), Omni-channel / Digital partners, and Corporate Affairs.

Financial tracking: Maintain accountability for Aimovig sales revenue, OPEX (Operational Expense), and related KPIs by month, quarter, year, and long range, in partnership with the I&I Business Unit Director and Finance Business Partner.

Supply and demand tracking: Proactively manage product demand and lead brand S&OP to ensure appropriate supply levels and avoid stock-outs or write-offs.

Customer network and management: Develop the network and actively engage, in a compliant manner, with key stakeholders related to the brand, including neurologists, neurosurgeons, and other relevant HCPs.

This position manages Product Managers, supporting their performance and development while enabling and championing diversity, inclusion, and a speak-up culture. The role proactively develops direct reports and associated teams, encouraging employees to take on new challenges.

This position leads the local cross-functional team for the Aimovig brand through the following governance:

• JCC (Japan Customer Council)

• BT (Brand Team)

• XFT (Cross-functional team)

 

This position is accountable to the I&I Business Unit Director, Finance, the General Manager of Amgen KK, and other Japan leadership team members. It is expected to contribute proactively to I&I Business Unit and Amgen KK priorities through cross-functional collaboration beyond the immediate scope of the role. Regional or global colleagues may be engaged when needed for specific business matters.

 

Win

What we expect of you:

Qualifications

• Bachelor’s Degree and 5 years of directly related experience in pharmaceutical marketing in an international company, ideally in Specialty Care / Rare Disease OR
• Master’s degree and 4 years of directly related experience in pharmaceutical marketing in an international company, ideally in Specialty Care / Rare Disease
• Excellent Japanese communication skills and business-level English communication skills in oral and written form.
• Excellent people manager and developer
• Excellent computer skills in Microsoft Office, all remote working tools
• Excellent time management and prioritization skills
• Strong Interpersonal skills and a team player
• Self-starter who can function autonomously
• Focus on deliverables within agreed upon deadlines
• Ability to pay close attention to detail and manage multiple tasks simultaneously
• Innovative, creative, flexible

Interpersonal skills and competencies:

• Strong communication and exceptional interpersonal and storytelling skills.

·       Analytical skills and strategic thinking

·       Strong at problem solving skills and good data sense

·       Ability to build strong working relationships with internal and external customers

·       Ability to manage ambiguity and keep direction

·       Proven ability to enact change quickly

·       Team player with the ability to work closely with local cross-functional departments in planning, monitoring, and implementing strategic business plans.

·       Ability to develop a network of opinions leaders

• Role model for Amgen’s Values

 

Thrive

What you can expect of us:

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.

• Opportunities to learn and grow across our organization.
• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

 

Apply now for a career that defies imagination.

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, ordisability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

 

 

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