Commercialization Leader - Emerging Care Settings
Becton Dickinson
This listing was originally posted on Becton Dickinson's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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Upgrade to Pro — $25/moBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
BD Lab Specimen Management
The Commercialization Leader - Emerging Care Settings, will play a critical role in shaping and advancing one of BD’s most strategic growth initiatives, focused on driving growth creation through learning velocity, behavioral insights, and iterative experimentation across emerging care delivery models. This role blends commercial strategy and business model innovation in an emerging solution area, requiring a non-traditional approach that extends beyond core product marketing into ecosystem development, channel strategy, and insight generation to drive scalable commercial capabilities. The role requires a highly entrepreneurial mindset, strong learning agility, and the ability to operate in ambiguity while rapidly translating insights into action.
Responsibilities:
New Growth Creation & Commercial Strategy
Drive development of the end-to-end commercial strategy, including consumer and provider insight–driven segmentation, value proposition design, channel strategy and ecosystem orchestration.
Bring direct experience commercializing and scaling new offerings, ideally in DTC, digitally enabled, or non-traditional healthcare channels, to inform strategy and execution.
Own commercial inputs to the business case, including market sizing, revenue projections, and growth opportunities.
Design and execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models and go-to-market approaches, continuously optimizing based on learnings.
Define and build new commercial capabilities required to support emerging care models, including digital engagement, customer acquisition, and service-oriented delivery.
Bring external perspectives and best practices from consumer, digital health, and access-driven care models to challenge traditional approaches and accelerate innovation.
Partnerships & Ecosystem Building
Identify, evaluate, and help manage strategic partnerships critical to enabling new business models.
Co-create solutions with partners across digital platforms, service providers and channel players to accelerate market adoption.
Orchestrate ecosystem stakeholders to deliver integrated, patient-centric experiences.
Cross-Functional Leadership & Execution
Lead across a highly matrixed team, partnering with R&D, Business Development, Medical Affairs, Regulatory, Operations to drive results.
Translate strategy into clear execution plans with rapid test-and-learn cycles, balancing speed with rigor.
Drive alignment across stakeholders while maintaining momentum in an iterative, evolving environment.
Evidence Generation & Market Shaping
Identify key evidence needs to support clinical, operational, and economic value propositions.
Partner with Medical Affairs and HEOR to support data generation and market development strategies.
Engage external stakeholders and thought leaders to build trust, credibility, and adoption.
Qualifications
Education:
BS/BA in business, science, marketing, or health care required
MBA is strongly desired
Experience:
7–10+ years of relevant experience in commercial strategy, global marketing, or business development within healthcare, life sciences, medtech, or adjacent industries
Demonstrated experience launching and scaling new products, services, or platforms, ideally in patient-centric, consumer-initiated, or direct-to-consumer (DTC) healthcare models
Experience working in non-traditional channels (e.g., digital health, at-home testing, consumer health, or service-based delivery models) strongly preferred
Proven track record leading early-stage or ambiguous initiatives, with responsibility for building commercial strategy and driving execution from concept through launch
Experience engaging with or building external partnerships and ecosystems to enable new business models
Knowledge, Skills and Abilities:
Strong strategic and commercial acumen, with the ability to design and execute end-to-end go-to-market models for new and emerging offerings
Exceptional communication and storytelling skills, with demonstrated ability to distill complex, ambiguous concepts into clear, compelling narratives and recommendations for executive leadership, enabling confident, timely decision-making
Deep customer orientation, with the ability to translate human needs and behaviors into compelling value propositions, journeys, and experiences
Strong understanding of consumer acquisition, engagement, and retention strategies, including digital channels and service-oriented delivery models
Experience leveraging behavioral insights, qualitative research, and real-world data to inform strategy and optimize performance
Demonstrated success building and influencing across cross-functional and highly matrixed teams, with strong stakeholder alignment skills
Experience with partnership development, ecosystem strategy, and co-creation of solutions beyond traditional product offerings
Strong financial and analytical capabilities, including business case development, pricing strategy, and growth modeling
Creative, curious, and forward-thinking mindset, with a bias for action and continuous learning
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential LTI Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$166,400.00 - $266,200.00 USD AnnualExplore related positions you might be interested in
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