Career Category
Marketing
Job Description
This role will be responsible for developing and executing marketing strategies, driving brand growth, and ensuring the successful commercialization of our pipeline products. The position requires a deep understanding of the Osteoporosis market, strong leadership skills, and the ability to collaborate effectively with cross-functional teams.
Responsibilities:
Marketing Strategy and Planning:
- Develop and implement comprehensive marketing strategies and plans for Prolia/Evenity and other products in pipeline.
- Create and manage the brand identity and positioning with market research and analysis to identify market trends, customer insights, and competitive landscape.
- Develop and execute brand marketing campaigns and promotional activities to increase brand awareness and market penetration.
- Identify and engage with key opinion leaders (KOLs). Collaborate with KOLs to gather insights, obtain endorsements, and support educational activities. Act as a liaison between the company and KOLs, fostering productive relationships and mutual collaboration.
- Manage budgets and develop metrics to ensure success of the promotional programs;
Product Launch and Lifecycle Management:
- Lead the planning and execution of new product launches, including market entry strategies, pricing, and promotional activities.
- Develop lifecycle management plans to maximize the potential of the Osteoporosis medicine portfolio.
- Monitor product performance, conduct market assessments, and identify opportunities for portfolio expansion or optimization.
Cross-Functional Collaboration:
- Collaborate closely with the medical affairs, sales, and regulatory teams to align marketing strategies and ensure effective execution.
- Provide strategic guidance and support to the sales team, including the development of sales tools, training materials, and product knowledge resources.
- Foster strong relationships and collaborations with key opinion leaders, healthcare professionals, and patient advocacy groups.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field. Advanced degree preferred.
- Minimum of 10 years of experience in pharmaceutical marketing, with a focus on Osteoporosis or related therapeutic areas.
- Strong knowledge of the Osteoporosis market, including key competitors, market dynamics, and healthcare trends.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent leadership and team management skills.
- Strong analytical and strategic thinking abilities.
- Excellent communication and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
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