Head of European Commercial

About Vitestro

Founded in 2017 in Utrecht, Vitestro is pioneering the future of blood collection with the Aletta® Autonomous Robotic Phlebotomy Device™ (ARPD™). This groundbreaking medical device combines advanced multi-modal imaging (near-infrared, ultrasound, and Doppler ultrasound) with robotics and AI to perform the entire diagnostic blood draw procedure autonomously.

By addressing critical healthcare staffing shortages and improving patient experience, Vitestro is transforming one of the most common and essential medical procedures. With more than 130 team members and growing rapidly, we are scaling our impact. As we placed our first devices with customers, we are now expanding our team to ensure successful implementation and long-term reliability.

At Vitestro, we are committed to continuous innovation and improvement.

Head of European Commercial

As Head of European Commercial, reporting to the Chief Commercial Officer, you will lead Vitestro's commercial growth across Europe and the UK while supporting future expansion into select international markets, such as the Middle East. You will develop new business, build a high-performing European sales organization, and establish the Aletta® Autonomous Robotic Phlebotomy Device™ (ARPD™) as the leading autonomous blood collection solution.

Your initial priorities will include business development, customer acquisition, sales execution, commercial operations, and Customer Service. Customer Success, which includes Implementation and Optimization and Customer Care (Technical and Field Service), as well as Marketing, will remain outside this role's direct reporting structure.

This is a unique opportunity to shape the commercial strategy of one of Europe's most innovative medical technology companies. Success will be measured by commercial adoption, revenue growth, sales-team performance, strategic customer partnerships, forecast accuracy, and the scalable commercial foundation established for Vitestro's long-term international expansion.

First months at Vitestro

In your first months, you will immerse yourself in Vitestro’s technology, clinical evidence, customers, priority markets, team, and active commercial pipeline. You will assess current opportunities, personally engage in the most strategic accounts, and align the European commercial strategy, market priorities, and execution plan with the Chief Commercial Officer and cross-functional leadership.

You will establish disciplined opportunity qualification, account planning, pipeline governance, forecasting, and commercial performance reporting in HubSpot. At the same time, you will clarify organizational roles and performance expectations, coach the existing team, define priority hiring needs, establish the Customer Service operating model, and strengthen coordination with Customer Success, Marketing, Clinical and Medical Affairs, Product Management, Operations, Regulatory, Quality, and Finance.

This Is What Success Looks Like

After 12 months, you have delivered measurable commercial growth against the approved European plan, personally advanced and closed strategic new business, and established meaningful momentum across priority markets in Europe and the UK.

You have built a qualified pipeline to support continued growth, strengthened executive relationships with hospitals, health systems, and laboratory organizations, and developed early customers into referenceable partners with opportunities for account and site expansion.

You have built and developed a high-performing European commercial team, implemented rigorous and reliable commercial processes, established a scalable Customer Service function, and created strong cross-functional alignment from customer acquisition through implementation, adoption, and ongoing support.