Head of Customer Engagement & Marketing

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

• The Head of Customer Engagement & Marketing is a pivotal executive role within the Roche Turkey Leadership Team, entrusted with holistically architecting, leading, and executing the commercial vision and go-to-market strategies for the company's entire pharmaceutical portfolio.

  This role functions as the "Chief Commercial Conductor," orchestrating and unifying both the strategic business units (Disease Area Teams) and the central marketing capabilities that serve them (Marketing Leads / Marketing Chapter) under a single, cohesive vision.

  This leader directly manages and develops two distinct leadership groups: the Disease Area (DA) Leads and the Marketing Leads. Through the DA Leads, they hold ultimate accountability for the therapeutic area strategies and full P&L outcomes. Concurrently, through the Marketing Leads, they are responsible for embedding marketing excellence, fostering state-of-the-art capabilities, and ensuring the agile, strategic allocation of marketing resources across the entire Organization.

  The fundamental purpose of this role is to build a seamless bridge between high-level strategy and flawless execution. By leveraging a deep strategic partnership with the Medical, Access, Regulatory & Government affairs, as well as the Business Excellence Division, this leader will ensure Roche achieves its ambitious market leadership and patient impact goals.

  Core Responsibilities and Accountabilities

  1. Integrated Commercial, Access, Medical, and Government Affairs strategy & execution:

• Architect and drive the overarching commercial strategy for all Disease Areas, ensuring the creation of integrated, omnichannel marketing and sales plans that are executed with excellence in the field.
• Lead portfolio-level strategic planning, including lifecycle management, competitive readiness, and new asset launch sequencing to maximize the long-term commercial value and patient impact of Roche’s portfolio.
• Assume ultimate ownership of commercial forecasting in partnership with finance, resource allocation, and budget management to ensure financial targets are met, and investments yield maximum ROI.

• 2. Disease Area (DA) P&L and Performance Leadership:

• Provide strategic direction, coaching, and empowerment to the DA Leads, holding full P&L accountability for the entire commercial organization. Drive the achievement of ambitious revenue growth, market share, and profitability targets.
• Foster a culture of ownership, innovation, and urgency within the DA teams, ensuring they remain laser-focused on overcoming obstacles and achieving their strategic objectives.
• Ensure DA teams have the necessary resources, capabilities, and cross-functional support to win in their respective markets.

• 3. Marketing Capability & Excellence (Marketing Lead) Leadership:

• Lead and cultivate the central Marketing Leads (Marketing Chapter) team, acting as the chief steward of marketing talent and capability within the organization.
• Take direct responsibility for the professional development, career progression, performance management, and succession planning for the marketing talent pool.
• Implement a dynamic resource allocation model, ensuring marketing expertise is deployed fluidly and effectively to the highest-priority strategic initiatives within the DA teams.
• Champion and embed a culture of marketing excellence across the organization, setting the gold standard for brand planning, digital marketing, data analytics, customer journey mapping, and omnichannel engagement.

• 4. Data-Driven Decision Making & Enhanced Customer Engagement:

• Act as the primary business consumer and applicator of the strategic insights, analytics, and market intelligence generated by the Business
• Excellence team, ensuring all commercial decisions are grounded in robust data and insights.
• Champion the active utilization and optimization of the digital and omnichannel platforms developed by the organization to deliver personalized, high-impact engagements with healthcare professionals, institutions, and patients.

• Required Qualifications and Competencies

  ● Experience: A minimum of 15+ years of extensive commercial leadership experience within the pharmaceutical industry, with a proven track record of increasing responsibility across both sales and marketing functions. Must have demonstrable success leading both strategic business units (e.g., Business Unit Director with full P&L ownership) and functional expert teams (e.g., Head of Marketing). Experience in both specialty care and broader market environments is highly desirable.

  ● Leadership & Skills:

  Strategic & Systems Thinking: Ability to synthesize complex market and data

  inputs into clear, actionable commercial strategies while understanding the broader healthcare ecosystem.

  Dual Leadership Acumen: Exceptional skill in leading and inspiring two different

  types of teams: P&L-owning commercial leaders and deep functional experts within a matrix structure.

  Execution Powerhouse: A strong bias for action and a relentless focus on

  translating strategy into measurable results.

  Talent Cultivator: A passion for identifying, developing, and mentoring future

  leaders.

  Data-Driven Mindset: Fluency in leveraging analytics and insights to drive

  decisions, challenge assumptions, and optimize performance.

  Executive Presence & Influence: Superior communication, negotiation, and

  stakeholder management skills to effectively influence across all levels of the

  organization and with external partners.

  Education & Language: Bachelor's degree in a relevant scientific or business field; an MBA or advanced degree is strongly preferred. Full professional fluency in both Turkish and English is mandatory.

  Compliance:

• Acting in full compliance with Competition Law, the Roche Code of Conduct, and all applicable Standard Operating Procedures (SOPs) while performing all duties is essential. In this context, it is important to refrain from prohibited practices, including but not limited to intervening in retailers’ resale pricing practices, offering or requesting side arrangements, and directly or indirectly exchanging strategically sensitive commercial information with competing undertakings.

• Taking the necessary measures to ensure compliance with legal requirements, pharmaceutical regulations, the Personal Data Protection Law, industry code requirements regarding promotion and ethics, and other applicable laws and regulations (e.g., public procurement law, interactions with government officials, etc.).

• In accordance with the Ministry of Health product safety regulations and guidelines and Roche Standard Operating Procedures, promptly reporting any information received regarding adverse effects of medicines to the product safety specialist within 1 business day.

• Following environmental, occupational health and safety matters, acting in accordance with the relevant policies, and participating in related trainings when required.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.