GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager at Verona Pharma

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Job DescriptionGULF, Libya & Egypt Cardiometabolic Brand and Customer ManagerLocation: Dubai, UAE Regional responsibility: GULF, Libya & Egypt<div></div>About the RoleThe GULF, Libya & Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.This position has two main pillars:1. Lead a major new launch in cardiovascular (lipid-lowering) – shaping and executing the launch strategy for one of our most important future growth drivers in the region.2. Manage our established diabetes portfolio – overseeing a solid, established brand/franchise and maximizing key opportunities across the GLE markets.You will be responsible for market understanding, brand strategy development and execution, cross-functional leadership, and close partnership with Sales and other key functions.<div></div><div></div>Key ResponsibilitiesBrand Strategy & Planning<ul><li>Lead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.</li><li>Translate global/cluster strategies into localized, insight-driven brand plans for GULF, Libya and Egypt.</li><li>Define clear objectives, positioning, value propositions and key messages for priority customer segments.</li><li>Develop annual brand plans and tactical plans with clear KPIs and performance measures.</li></ul>Cardiovascular Launch Leadership <ul><li>Own the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.</li><li>Drive launch readiness: milestones, success metrics, go-to-market model, and resource planning.</li><li>Lead pre-launch and launch activities, including KOL and stakeholder engagement and impactful launch campaigns.</li><li>Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.</li></ul>Established Diabetes Portfolio Management<ul><li>Manage and optimize performance of the established diabetes portfolio across GLE.</li><li>Identify and prioritize growth and defense opportunities by segment, geography and channel.</li><li>Execute tactical initiatives to sustain and grow market share, brand equity and profitability for the existing brands.</li></ul>Market & Customer Insights<ul><li>Build deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF, Libya and Egypt.</li><li>Analyze market data, competitive intelligence and treatment patterns to identify opportunities and risks.</li><li>Generate and apply actionable customer insights from HCPs, KOLs and payers to guide strategies and tactics.</li></ul>Digital & Omnichannel Engagement<ul><li>Design and implement digital and omnichannel initiatives (e.g., email, webinars, remote engagement, web content, compliant social/digital channels) supporting both the launch and established portfolio.</li><li>Integrate digital and field activities to deliver a coherent customer experience.</li><li>Use analytics to track engagement and impact, adjusting content, targeting and channel mix based on insights.</li></ul>Cross-Functional Leadership & Collaboration<ul><li>Lead the cross-functional brand team (Sales, Market Access, Policy, Medical, Regulatory, Finance, etc.) to ensure aligned and integrated execution.</li><li>Partner with Market Access and Policy to support access, pricing and policy initiatives aligned to brand priorities.</li><li>Collaborate with Medical Affairs to ensure scientifically sound, compliant communication and strong medical–marketing synergy.</li><li>Manage agencies and external partners to deliver high-quality promotional and educational materials.</li></ul>Execution, Performance & Compliance<ul><li>Work closely with Sales to ensure strong execution in the field, including clear direction, tools and training.</li><li>Track performance versus KPIs (sales, market share, uptake, digital metrics, engagement) and adjust plans accordingly.</li><li>Ensure all activities comply with internal policies, ethical standards and local regulations.</li></ul><div></div>Qualifications & ExperienceRequired:<ul><li>Bachelors Degree in any relevant field (Pharma/Business)</li><li>Minimum 5 years of experience in the pharmaceutical industry.</li><li>Proven experience in marketing and/or brand management with responsibility for strategy and execution.</li><li>Direct experience working in the GULF pharmaceutical market.</li><li>Strong analytical skills, with the ability to translate data and insights into effective strategies and actions.</li><li>Excellent communication and presentation skills; able to influence and align diverse stakeholders.</li><li>Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.</li><li>Ability and willingness to be based in Dubai.</li></ul>Preferred:<ul><li>Direct experience working in the GULF pharmaceutical market is preferred</li><li>Experience in the Cardiometabolic and/or Cardiology therapeutic area</li><li>Proven experience with product launches, ideally in cardiovascular or other specialty areas.</li><li>Strong background in digital/omnichannel marketing.</li></ul><div></div>Travel Requirements<ul><li>Willingness and ability to travel within the GULF, Libya & Egypt region as business needs require.</li></ul>Required Skills: Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Equity, Brand Management, Brand Strategy, Cardiology, Coaching, Communication, Creative Campaign Development, Ethical Standards, Goal Feedback, Go-to-Market Strategies, Interpersonal Relationships, Launch Strategy, Market Access, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pathophysiology, People Management, Pricing Strategies {+ 5 more}Preferred Skills: Current Employees apply <a target="_blank" href="https://wd5.myworkday.com/msd/d/task/1422$6687.htmld">HERE</a>Current Contingent Workers apply <a target="_blank" href="https://wd5.myworkday.com/msd/d/task/1422$4020.htmld">HERE</a>Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:Not ApplicableShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:03/13/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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