Go-To-Market (GTM) Engineer

Location: Atlanta preferred; high-trust hybrid or on-site leadership strongly preferred

OXOS is building point-of-care imaging systems that enable providers to diagnose and treat patients faster, with greater clarity and flexibility. Our products improve portability, reduce radiation exposure, and open new ways to deliver radiographic imaging beyond traditional fixed environments.

OXOS is looking for a hands-on Go-To-Market (GTM) Engineer to own and scale the demand-generation marketing function. This is not a social-only role, nor is it an agency-management role. This role has a technical component, leveraging, implementing, and deploying AI-first workflows and products into the function. The candidate will be responsible for driving measurable commercial results by creating a qualified pipeline, sharpening positioning, strengthening brand credibility, equipping the sales team, and raising the department's output standards.

What This Person Will Own

• Growth marketing and performance marketing across paid, organic, and referral channels.
• Analytics, attribution, CRM workflows, dashboarding, and campaign instrumentation.
• Vendor management, workflow design, and the use of AI to increase in-house output.

What Success Looks Like

• The candidate builds a clear, measurable demand engine that consistently creates qualified demos and pipeline for OXOS's target markets.
• The candidate enhances OXOS's positioning and content so that customers, distributors, KOLs, and internal teams can clearly and consistently explain OXOS's value.
• The candidate eliminates dependence on external vendors by personally delivering high-quality work and implementing AI-assisted marketing systems to increase velocity.
• The candidate raises the department's standards by coaching the team, clarifying ownership, and establishing a visible operating rhythm tied to business outcomes.

Required Experience

• Three or more years in growth marketing, performance marketing, product marketing, demand generation, or closely related B2B marketing roles with clear ownership of measurable outcomes.
• Experience owning pipeline creation, budget tradeoffs, campaign strategy, and funnel performance rather than only supporting other functions.
• Experience in marketing a complex, technical, clinical, regulated, or otherwise high-consideration product.
• Track record across multiple functions, including paid acquisition, lifecycle or CRM, landing pages, and analytics.
• Experience leading direct reports, contractors, agencies, or cross-functional contributors in a fast-moving startup or growth-stage environment.
• Strong writing ability and the judgment required to turn technical information into persuasive commercial material.

Preferred Background

• Engineer.
• Strong exposure and curiosity to AI-assisted and no-code tools.
• Proficiency in HTML, CSS, and scripting.
• Comfort operating in environments where the marketing leader must personally create copy, build workflows, and ship assets.
• Medical device, imaging, healthcare IT, provider-facing software, capital equipment, or other complex B2B healthcare experience.
• Understanding of  clinicians, KOLs, and health tech buyers

Why This Role Is Compelling

The right candidate will have the chance to build the operating model, shape the message, grow the team, and directly influence commercial outcomes at a company, creating a new standard for point-of-care imaging.

Benefits and Perks

• Health, Dental, and Vision Insurance
• 401(k)
• Competitive pay and equity in the company
• The opportunity to work with an innovative, early-stage company that is changing medical imaging as we know it  
• Endless opportunities for growth and development