Group Lead - Brand & Patient Analytics

<p></p><ul><li><p><span><b>Job title</b>:<i> <b>Group Lead - Brand &amp; Patient Analytics</b></i></span></p></li><li><p><span><i>% of travel expected: <b>Travel required as per business need</b></i></span></p></li><li><p><span><i>Job type: <b>Permanent and Full time</b></i></span></p></li></ul><p><span> </span></p><p><b><span>Our Team:</span></b></p><p><i><span>Sanofi Global Hub is an internal Sanofi resource organization and is setup to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CMO, and R&amp;D, Data &amp; Digital functions​. Global Hub strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations​ in Sanofi, globally.</span></i></p><p><span> </span></p><p><b><span>Main responsibilities:</span></b></p><p><i><span>Group Lead Brand &amp; Patient Analytics is responsible to create synergies and provide functional &amp; operational direction to Multiple processes across various GBU and GTMC operation, so that the cost savings and value creation are achieved with deliveries optimized through multi-layered teams.</span></i></p><p><b> </b></p><p><b>Leadership &amp; Team Management</b></p><ul><li><p>Lead and develop a high‑performing analytics team of 30&#43; associates focused on brand analytics, targeting, segmentation, and patient analytics.</p></li><li><p>Mentor analysts, senior analyst, managers and team lead drive capability building in brand and patient analytics, storytelling, and US market data fluency.</p></li><li><p>Manage resource allocation, prioritization, and delivery quality across multiple therapeutic areas and brands.</p></li></ul><p></p><p><b>Brand &amp; Commercial Analytics</b></p><ul><li><p>Oversee delivery of end‑to‑end brand performance analytics across new and inline brands (market trends, TRx/NRx analysis, promotional effectiveness)</p></li><li><p>Drive development of advanced segmentation frameworks—HCP, account, patient, and population segmentation.</p></li><li><p>Lead targeting strategy design using advanced patient and prescriber analytics.</p></li><li><p>Build and maintain brand KPIs, and analytics frameworks for senior leadership decision‑making.</p></li></ul><p></p><p><b>Patient Analytics &amp; Market Mapping</b></p><ul><li><p>Own patient journey analytics including diagnosis, treatment initiation, titration, persistency, adherence, switching, and drop‑off points.</p></li><li><p>Design market maps integrating HCP, account, patient, and ecosystem stakeholders to support strategic planning.</p></li><li><p>Develop frameworks for identifying patient opportunity, treatment gaps, and barriers impacting brand growth.</p></li></ul><p></p><p><b>Launch Readiness &amp; Early‑Launch Analytics</b></p><ul><li><p>Lead launch readiness analytics including unmet need assessment, sizing, scope of opportunity, and competitive landscape mapping.</p></li><li><p>Build and operationalize launch KPIs, early launch performance tracking, and signal detection frameworks.</p></li></ul><p></p><p><b>Expertise in US Pharma Data Assets</b></p><ul><li><p>Manage and leverage large‑scale US datasets such as:</p></li></ul><p>§  APLD</p><p>§  LAAD</p><p>§  Medical &amp; Pharmacy Claims (IQVIA, Symphony, DRG)</p><p>§  DDD (Drug Distribution Data)</p><p>§  Exponent/Chargeback/340B data</p><p>§  CRM (Veeva/SFDC)</p><p>§  RWE, EHR, EMR, Specialty Pharmacy, HUB services data</p><p></p><p></p><p><b>Strategic Partnership &amp; Stakeholder Management</b></p><ul><li><p>Partner closely with US Brand Marketing to translate analytics into action.</p></li><li><p>Present insights to senior leadership with clarity, storytelling, and strategic recommendation framing.</p></li><li><p>Serve as a trusted advisor for commercial strategy, opportunity sizing</p></li></ul><p></p><p><b>Business Impact &amp; Outcomes</b></p><ul><li><p>Deliver insights that improve targeting precision, accelerate brand growth, and optimize commercial investments.</p></li><li><p>Support decision-making across lifecycle phases—pre‑launch, launch, growth, and maturity.</p></li></ul><p></p><p><b><span>About you</span></b></p><ul><li><p>14&#43; years in pharma commercial analytics, brand analytics, patient analytics, or data science.</p></li><li><p>Strong working knowledge of major US pharma datasets.</p></li><li><p>Proven ability to lead teams of 30&#43; members.</p></li><li><p>Excellent communication, storytelling, and stakeholder management skills.</p></li></ul><ul><li><p><span><b>Dataset Exposure: </b>IQVIA- MIDAS, LAAD, Channel Dynamics, APLD, CRM, Claims Data, Promotional data etc.</span></p></li><li><p><span><b>Education</b>: <i>Graduate/postgraduate in any discipline (e.g., MBA, BPharm, MS, PhD, DVM,)</i></span></p></li><li><p><span><b>Languages</b>: <i>Excellent knowledge of English language (spoken and written)</i></span></p></li></ul><p><span> </span></p><p><span>Pursue progress, discover extraordinary</span></p><p><span>Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.</span></p><p><span>At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.</span></p><p><span>Watch our </span><a href="https://www.youtube.com/watch?v&#61;SkpDBZ-CJKw&amp;t&#61;67s" target="_blank"><span><u><span>ALL IN video</span></u></span></a><span> and check out our Diversity Equity and Inclusion actions at </span><a href="https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness" target="_blank"><span><u><span>sanofi.com</span></u></span></a><span>!</span></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><h1>Pursue <i>progress</i>, discover <i>extraordinary</i></h1><p>Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.</p><p></p><p>At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.</p><p></p><p>Watch our <a href="https://www.youtube.com/watch?v&#61;SkpDBZ-CJKw&amp;t&#61;67s" target="_blank">ALL IN video</a> and check out our Diversity Equity and Inclusion actions at <a href="https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness" target="_blank">sanofi.com</a>!</p>