Job Description Summary
This role leads global marketing for the Radiopharmacy (RPH) business and is responsible for setting, communicating and delivering a growth & marketing strategy for the RPH business. This includes share gain, commercial activation of current/future new product introductions & installed based growth programs. This role will also develop deep qualitative & quantitative insights about the needs, wants and performance of customers, identify keys to success, align strategy execution across all geographies and drive marketing innovation.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities:
Business Partnership, Growth and Marketing Strategy:
- Develop and lead global growth strategies and marketing plans for the Radio pharmacy business, including value proposition design, market positioning, and promotional strategy.
- Define and own the global marketing plan, including segmentation, targeting, positioning, marketing mix, and alignment of regional execution across all geographies.
- Lead global strategy for trade shows, customer visits, demo sites, and other customer engagement activities.
- Partner with Regional Marketing & Product Managers to deliver effective product, commercial, and sales training programs for Sales Specialists & Generalists.
- Drive market share growth through successful commercial activation, new product introductions (NPIs), and installed-base growth programs.
- Lead the Marketing Commercial Activation process across all Radio pharmacy product segments.
- Collaborate cross-functionally with marketing communications, digital teams, and other enabling functions to ensure integrated, impactful marketing execution globally.
Customer Insights:
- Develop deep customer understanding through qualitative and quantitative insights, assessing customer problems, unmet needs, and product performance.
- Evaluate portfolio performance vs. customer expectations and competitive landscape to identify growth opportunities.
- Create and manage a global segmentation strategy to strengthen value propositions and improve targeting.
- Interpret internal and external business challenges and recommend best practices to enhance product, process, and service effectiveness.
- Stay ahead of industry trends, regulatory changes, and market shifts that may impact global strategy.
Competitive Intelligence & Portfolio:
- Lead the collection, synthesis, and distribution of competitive insights to inform business and product strategies.
- Define portfolio positioning, pricing strategies, and targeting approaches to support market share growth.
- Assess and communicate portfolio competitiveness across regions and segments, considering current performance and future market dynamics.
- Support organic and inorganic growth initiatives through competitive assessments, opportunity analysis, and market research guidance.
Required Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Biomedical Engineering, Biosciences or a related field.
- 10+ years marketing/commercial experience with 5+ years of product marketing experience
- 3+ years of experience in field or region product marketing experience, including product launch and/or pricing experience.
- Knowledge of healthcare market
- Fluent in English
- Excellent project management skills. Demonstrated ability to lead programs / projects.
- Ability to collaborate with diverse teams and functions across a matrix organization
- Strong oral and written communication skills.
- Strong interpersonal and leadership skills.
- Tenacity and persistence to overcome obstacles and deliver results
Desired Characteristics
- MBA, Master’s Degree in Marketing
- Product Management or Sales experience
- Experience running medical/customer/sales advisory boards
- Financial acumen - budgeting, ROI calculations, basic finance understanding
- Understanding of emerging marketing tools/trends & marketing automation
- Ability to drive and implement change, including measuring and monitoring progress
- Strong business acumen and organizational skills
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward thinking and customer-first attitude
- Establish and maintain positive work relationships with peers, management, and customers displaying willingness to understand diverse points
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-TM1
Additional Information
The job is open to men and women equally
Relocation Assistance Provided: No