Global Commercial Data Analyst
Lonza
This listing was originally posted on Lonza's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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R75905 Global Commercial Data Analyst
Location: Hyderabad, India
Intro Summary of the Role
The Lonza Bioscience Global Commercial Data Analyst is part of the Commercial Enablement team responsible for maintaining, validating, and ensuring the integrity and accuracy of commercial data used across multiple platforms.
The individual will serve as a key resource and point person for sales data stewardship and governance around Bioscience accounts and contacts, Sales coverage and territories, lead assignments and the overall health of data.
This dynamic role will manage:
Sales Coverage & Territory Data (Sales Matrix and Mapping Tables) - 50%
New Customer Account Data Quality and Governance - 25%
Lead Routing and Assingnment Data - 25%
The role requires collaboration with key internal stakeholders:
Commercial teams: sales leadership, marketing, customer service, and commercial operations
Master Data and IT team
Key Skills & Capabilities:
Strong attention to detail and commitment to data accuracy
Ability to analyze complex data relationships and identify issues
Experience supporting sales or commercial teams with operational data
Clear written and verbal communication skills, including explaining data issues to non-technical audiences
Comfort collaborating across functions and time zones
Ability to establish, implement, and consistently enforce data governance policies, ensuring compliance, accuracy, and best practices
Strong analytical abilities, capable of evaluating complex data, identifying trends, diagnosing issues, and recommending effective solutions
Proficiency with ERP Systems (SAP), BW, Excel, PowerBI
Experience with CRM Systems (SFDC)
Someone successful in this role:
Is trusted as the owner of critical customer and sales assignment data
Anticipates data issues before they disrupt sales or customers
Builds strong relationships with commercial and technical partner.
Brings structure, clarity, and consistency to complex data environments
What You Will Get
At Lonza, we offer competitive benefits tailored to the region, including health coverage, career development opportunities, and relocation support where applicable. Our people are our greatest strength, and we are committed to supporting their growth and wellbeing.
What You Will Do
Sales Coverage & Territory Data Management (Bioscience Sales Matrix and Mapping Tables)
Owns and maintains the data that defines which sales teams are responsible for which customers, products, and regions
Coordinates annual updates to reflect changes such as territory realignments, new roles, or shifts in customer coverage models
Assesses and communicates how proposed changes will impact historical performance, targets, and future reporting
Responds to and resolves issues related to incorrect customer or sales assignments that may affect orders, reporting, or compensation
Partners with cross-functional teams to troubleshoot, identify root causes, and prevents repeat data issues
Annual Sales Matrix Setup (SAP Table)
Consisting of a group of hierarchical tables, the sales matrix defines who is assigned to what accounts, products, and territories. The matrix is used to inform other commercial data systems used for:
Quota allocations (historical account revenue +annual growth targets)
Revenue tracking for sales commissions
Order processing
Rep visibility in CRM (customer accounts ownership and reporting)
Lead assignment rules
Provides year-end master change document and review changes with sales leadership (updates to account classifications, rep assignments, adjusting for accounts moving between remote and field teams or changing to transactional, or changes to current territories/geographic assignments)
Reviews the impact of changes with sales leadership on how restated revenue history will influence targets
Requests upload via Master Sata (account classification, customer and market segmentation), validates all changes
Executes updates to the sales matrix using the change document, validates all changes to ensure systems alignment (rules are validated in CRM and SAP)
Upon completion of validations, informs Sr. Business Analyst to begin running restated history for rep targets/quota setting process
Ongoing Sales Matrix Maintenance (Updates, Troubleshooting and Reporting)
Updates for all new hires, employee changes, and territory changes
Manages and resolves matrix support requests promptly and effectively handling exceptions, troubleshooting order blocks, and updating entries to ensure accurate sales assignments.
Troubleshoots to identify root cause for any blocked orders, coordinating with multiple departments depending the issue to resolve.
New Customer Account Data Quality and Governance
Oversee the creation and validation of new customer records to ensure consistency across systems
Perform regular data audits to identify incomplete, outdated, or inaccurate information
Maintain a structured intake and tracking process for data correction requests
Proactively flag patterns or risks related to customer data quality and recommend improvements
Partner with technical and data governance teams to resolve systemic issues.
New Accounts Report – Weekly
Generates weekly reports on newly created accounts in SAP and updates the new account file, noting any accounts from the prior week that remain outstanding.
Shares updates and account statuses with the distribution list, including sales leaders and sales managers.
Works with relevant departments as needed based on the identified changes, such as Master Data, Sales Support, and Matrix management.
Data Cleansing – Daily
Executes daily data quality audits, validation, and data cleansing projects to ensure accurate and reliable data sets.
Owns and updates the Commercial Enablement Data Cleansing Hub used for data change requests, tracking and governance.
Monitors and maintains data accuracy, quality, and consistency across key platforms, including Salesforce (SFDC), SAP ERP, and associated commercial tools, closely reviewing Market Segment, Customer ABCDT Classification, Top of Tree assignments, Customer Segmentation.
Proactively identifies issues and partners with IT and Master Data teams to troubleshoot and resolve data/system-related issues promptly.
Lead Assignment Rules – Design and Management
Maintain and improve the business rules that determine how incoming sales leads are assigned
Document standardized processes for lead routing to ensure transparency and consistency
Collaborate with Sales, Marketing, and Service teams to ensure leads reach the correct owners quickly
Identify opportunities to reduce manual work through automation and clearer business rules
What We Are Looking For
Data Accuracy and Integrity
Consistently maintain high-quality, accurate, and reliable data across commercial systems and platforms.
Experience with Salesforce (SFDC)
Intermediate hands-on Salesforce CRM expertise to effectively manage commercial data and workflows.
Proficiency with ERP Systems (SAP)
Familiarity and practical experience in SAP ERP to seamlessly support business operations and integration with Salesforce and other tools.
Cross-Functional Collaboration
Demonstrated capability to collaborate effectively with various internal teams (Sales, Marketing, Customer Service, Master Data, IT, Finance) to optimize data management processes.
Data Governance Implementation
Ability to establish, implement, and consistently enforce data governance policies, ensuring compliance, accuracy, and best practices.
Analytical and Problem-Solving Skills
Strong analytical abilities, capable of evaluating complex data, identifying trends, diagnosing issues, and recommending effective solutions.
Process Improvement and Documentation
Skilled in identifying operational improvement opportunities, designing efficient workflows, and clearly documenting standardized procedures.
Effective Communication Skills
Excellent communication, including translating data insights and technical information into clear, concise recommendations for diverse stakeholders.
Commercial Operations and Reporting
Capacity to produce accurate, timely, and insightful reports, dashboards, and analyses that inform commercial strategy and decision-making.
Proactive and Organized Work Approach
Ability to prioritize multiple tasks, operate independently, manage workload effectively, and proactively address operational and data quality issues within a fast-paced environment.
Technical Proficiency:
Proficiency with tools such as SAP, BW, Excel, PowerBI, SFDC or related platforms.
About Lonza
Lonza Bioscience provides life science researchers with the tools they need to develop and test therapeutics, from basic research to product release.
We offer a range of solutions for customers working at different stages of the therapeutic journey across multiple modalities, from cell & gene therapies to recombinant proteins, vaccines, and injectable drugs. Our expertise in primary human cell biology tools enable customers to develop more predictive models and accelerate the path to IND. We are also a trusted, committed partner for critical raw materials and technologies that enable better processes and quality decisions for bioprocessing customers.
Together, we are powering the performance of One Lonza!
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