Field Product Manager (focusing in CoreLab portfolio)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Join Roche Diagnostics Solutions (RDS) as a Field Product Manager to drive the success of our diagnostic portfolio, specifically our CoreLab solutions. You will advance sales through our industry-leading systems, assay menus and digital solutions designed for the entire healthcare continuum.

This position balances strategic planning tasks with sales duties. You will engage customers to generate new business, map their needs using your market expertise, and adapt your competencies to new technologies as our portfolio evolves. To succeed, you must thrive in a changing environment, co-creating solutions with customers and colleagues through skillful reflection and the use of various digital tools. You will be reporting to the Roche Diagnostics Solutions (RDS) Chapter Lead.

The Opportunity

• Achieve Results: Deliver sales and profit targets. Contribute actively to tender shaping. Prepare and execute product launches. Drive portfolio profitability and value positioning, including contributing to local pricing strategies.

• Strategy & Planning: Create and drive local marketing strategy, planning, and execution in alignment with the global strategy for both upcoming product launches and on-the-market solutions for CoreLab portfolio. Perform accurate local customer segmentation and develop commercial strategies for CoreLab products and solutions. Define priorities and key areas of growth such as our high-medical value assays. Identify new market opportunities for CoreLab portfolio based on customer and competitive data analysis. Manage and monitor product-specific local competitor activities and develop actions to address them. Ensure effective execution and prioritization across the CoreLab portfolio while incorporating various digital solutions into the offering. 
  Maintain a long-term view to maximize the impact of the portfolio. 

• Promotion: Use local market information to prioritize customer segments and define high-impact, multi-channel strategies and tactics that drive the adoption of our solutions. Lead local marketing efforts by prioritizing campaigns across various channels, congresses, and events. Ensure consistency in messaging and branding for all customers.

• Collaboration: Work in close collaboration with internal stakeholders, including also Medical, Regional, and Global colleagues.

• Field Engagement:Travel and engage frequently to maintain strong relationships and gain first-hand market insights from customers and stakeholders. Shape the market by utilizing your expertise and stakeholder engagement.

Who You Are

• Education: Master’s degree or higher in a biomedical field.

• Experience: 5–10 years in sales and marketing from a regulated environment with a customer-oriented mindset. A proven track record of delivering sales and profit targets, with specific expertise in tender shaping and value positioning.

• Marketing Expertise: Proven experience in developing and executing local marketing strategies that align with global objectives, covering both new product launches and the management of existing portfolios.
  Demonstrated ability to perform accurate customer segmentation and contribute to high-impact, multi-channel marketing tactics to drive product adoption.

• Technical Expertise: Solid background in a routine diagnostics laboratory; specific knowledge of the CoreLab portfolio (Immunochemistry, Clinical Chemistry, LabCoagulation, Mass Spectrometry) is highly valued. We prefer candidates who understand fully automated clinical laboratory environments.

• Skills: Evidence of strong strategic thinking, decisive communication, planning and organizational skills, e.g. through successfully leading strategic initiatives. 

• Ways of working: Consistent record of building collaborative relationships with peers and teams, helping cross-functional teams address strategic opportunities and solve problems across the organization. 

• Communication: Fluent in Finnish and English; willing to travel as required.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.