Executive Director, Marketing Strategy - CAR-T Immunology

Job Description Summary

#LI-Hybrid
The Executive Director, Marketing Strategy is accountable for marketing strategy and guiding execution across HCP, Patient/DTC, Peer to Peer & Congresses for the Immunology therapeutic Area. This key role ensures marketing strategy and concepts are effectively orchestrated into human centric campaigns, behavioral strategies and experiences laddering up to the overall product strategy. Serving as marketing single point of contact (SPOC) on the Integrated Product Strategy Team (IPST), this leader will partner closely with cross-functional team members to deliver the marketing strategy.

This position is based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation support, and only local candidates will be considered. Please only apply if this location is accessible for you. This position will require up to 20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Develop a cohesive and integrated marketing strategy and execution plan, including world-class campaigns, grounded in deep human insight, aligned with the overall product strategy

• Partner with CXPO team and Content Lab to create customer-centric experiences rooted in human insights and develop break-through content that resonates with target audiences

• Translate in-market data signals to actions that lead to behavior change       

• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized

• Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.   

• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

Essential Requirements:

• Minimum of 10 years of experience in commercial Marketing with demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale

• Experience in driving high performing brands in highly competitive categories within the US

• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team

• Transformational leader with strategic experiences to transform the business into next generation engagement   

• Track record of fostering high performing teams and experience managing direct reports    

• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders   

• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen    

• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

Desirable Requirements:

• Recent launch experience in specialty treatments and or rare diseases strongly preferred
• Multi-functional experience in Pharma or Healthcare

Novartis Compensation Summary:

The salary for this position is expected to range between $236,600 and $439,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

 

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. 

 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

 

Salary Range

$236,600.00 - $439,400.00

 

Skills Desired

Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Medical Affairs, Negotiation Skills, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Positioning, Product Strategy, Revenue Growth, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Value Propositions