Engagement Marketing Partner

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.

You have a strong bias for action including a deep curiosity to understand our customers and our patients to  develop and deliver marketing  content and engagements meaningful to them with the customer at the center. You develop and  execute tactical plans in partnership with

cross functional partners in lock step with  the Strategic Marketing Partner to deliver a strong business performance for Roche and a stellar customer experience.

You also have an agile working style, a curious and questioning mindset, and a strong desire to deliver greater value to our customers, their patients, and Roche. You consistently strive for excellence.

The Opportunity

• You seek to understand and drive for action using key Insights that have an Impact on the HCP and Patient journeys and experiences within the ecosystem are sought out , prioritized and actioned to deliver on Roche’s business

• You develop and execute content and campaigns so that the HCPs recognize and the value that Roche brands bring to them and to the ecosystem 

• You are responsible for the pull through of the omnichannel customer experience plan including development of personalized persona based marketing  content based on insights

• You have a strong understanding of available channels and strategically leverage them to optimize impact and achieve business outcomes.

• You develop  (and co create  where possible) engaging patient campaigns and tools  when  aligned with brand strategy.

• You manage compliant execution and continuous optimization of internal processes around marketing  content planning, content creation, content production, internal  review and approval, and content distribution and other various Marketing requirements

• You continuously evaluate opportunities for optimizing our customer experience through Omnichannel engagement and are responsive to the needs of the customer .

• You are responsible for analyzing marketing  content effectiveness and ROI based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.

Who you are:

• You hold a bachelor’s degree required, preferable in Science or Business. An advanced degree is an asset (MBA, MBiotech , MSC etc.)

• You have a minimum of 5+  years of demonstrated success in Pharmaceuticals or Diagnostics  including Omni-channel,   Operations,  Analytics, Digital,  customer or medical focused roles 

• You have a strong understanding of the Health Canada Food and Drug Act  and the PAAB (Pharmaceutical Advertising Advisory  Board ) and the ASC ( Advertising Standards Council)

• Demonstrated bias for action and customer centric mindset is critical

• Excellent communication and collaboration skills

• Ability to work in a highly collaborative and networked environment 

Preferred:

• Bilingualism in English and French is an asset

• Broad range of experience  across multiple therapeutic areas 

• Experience in Oncology

Relocation benefits are not available for this job posting.

The expected salary range for this position based on the primary location of Mississauga is 115,328.00 and 151,368.00 of hiring range. Actual pay will be determined based on experience, qualifications, and other job-related factors as determined by the company.

We use artificial intelligence to screen, assess or select applicants for this role.

This posting is for an existing vacancy at Hoffmann-La Roche Ltd.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.