E-Commerce Manager

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><p><b><u>Main Responsibilities:*</u></b></p><p>1. Drive revenue, share and profitability for E Commerce in Taiwan:</p><ul><li>Lead and implement the eCommerce strategy in partnership with the sales &amp; marketing teams to maximize sales through all the relevant eCommerce channels in Taiwan</li><li>Ensure that ANI is over indexed in the E Commerce channels as compared to relevant retail market shares</li><li>Manage budget, operational cost and agency / partner investments for all eCommerce related activity.</li></ul><p></p><p>2. Define and drive E Commerce strategies per brand or customer:</p><ul><li>Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.</li><li>Develop Customer specific business building programs in partnership with Sales &amp; Marketing teams and oversee the execution of annual customer marketing calendar.</li><li>Align Customer and Brand strategies/objectives to identify key business opportunities.  Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.</li><li>Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers. </li></ul><p></p><p>3. Stakeholder Relationship Management:</p><ul><li>Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.</li><li>Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level. </li><li>Sync with overall ANI PA eCommerce strategy &amp; recommend further collaboration initiatives across the region.</li><li>Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment. </li></ul><p></p><p>4. Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase:</p><ul><li>Acquire: Examples include, winning in search, activating “Buy Now” within digital shopper programming, media and merchandising integration</li><li>Connect: ensuring product content is compliant with basic and enhanced standards including establishing A&#43; content for our products on e-retailers and basic/enhanced content on targeted sites</li><li>Convert: Deliver against the 4Ps in E-Commerce, generating multi-item/category solutions</li><li>Retain: Working with the CRM team to leverage both Abbott and retailer CRM assets (inc telemarketing and/or SMS) to drive our business</li><li>Track and analyze each program effectiveness and ROI</li></ul><p></p><p>5. Tracking of Ecommerce performance</p><ul><li>Put in place an effective system to track sales, share and operational costs through E Commerce</li><li>Leverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.</li></ul><p></p><p>6. Training &amp; Development</p><ul><li>Support the skills’ development, knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.</li><li>Identify and share best practice across the local market counterparts as well as across the area.</li><li>Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.</li><li>Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.</li></ul><p></p><p><b><u>Skills &amp; Experience Required:*</u></b></p><ul><li>Bachelor&#39;s Degree required with 8&#43; years in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG or CPG industry</li><li>Demonstrate strong leadership and communication skills</li><li>Working knowledge of E-Commerce business model (from demand generation to distribution) is required</li><li>Knowledge of Retail Sales, Brand Management or Shopper Marketing </li><li>An understanding of Consumer/Shopper, using analytical skills and insights</li><li>Ability to present and influence others, including internal Abbott and external Customer leaders</li><li>Experience in working with and leading cross-functional teams</li><li>Strong analytical and data mining skills</li><li>Fluent in spoken and written English</li></ul><p></p><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Sales Force<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>ANI International Nutrition<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>Taiwan &gt; Taipei : Mingsheng Commercial Building<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Not specified<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>