E-commerce & Digital Marketing Sr. Brand Manager, Contact Lenses, IMG VC

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?

This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

We are looking for an experienced e-commerce and digital marketing expert who can help shape the international digital growth agenda, serve as a trusted point of reference for markets, translate strategy into high-quality execution, and use data to continuously improve business impact.

PURPOSE OF THE ROLE

Partner with the Director to shape and deliver the international e-commerce and digital growth agenda. Turn insights and strategy into effective market programs, optimize performance through data, and scale successful practices across priority markets.

In this role, a typical day will include:

KEY RESPONSIBILITI

1) E-COMMERCE GROWTH STRATEGY, ACTIVATION AND CONTENT EXECUTION

·     Shape the international e-commerce and digital growth agenda using consumer, customer, competitive and performance insights.

·     Turn emerging e-commerce, AI discovery, retail media, marketplace, owned-platform and engagement opportunities into scalable programs.

·     Lead e-commerce campaigns and digital programs aligned with agreed priorities.

·     Partner with Vision Care Communications to activate content across MyAlcon.com, e-retailers, marketplaces and key platforms.

·     Keep digital shelf and platform content current and optimized for visibility, AI discovery, engagement and conversion.

·     Equip markets with guidance, tools and standards for content, search, retail media, promotions and conversion.

·     Coordinate agencies, partners and markets, resolving execution barriers early.

·     Embed e-commerce requirements and standards in relevant brand and channel programs.

2) DIGITAL MARKETING AND CONSUMER ENGAGEMENT

·     Support markets in translating investment guidance into effective activation plans, test-and-learn roadmaps and optimization actions.

·     Partner with relevant teams to identify CRM opportunities and improve engagement across the consumer lifecycle.

·     Partner with Portfolio, Channel, Media and agency teams to ensure activation is integrated, consumer-led and commercially effective.

3) MYALCON.COM, PLATFORM OPTIMIZATION AND ANALYTICS

·     Drive MyAlcon.com optimization for Focus Markets, including content, SEO, GEO/AI discovery, journeys and conversion, with Communications and platform teams.

·     Partner with Global Digital Health and internal teams on CRM, platform governance and MyAlcon.com market rollout.

·     Use consumer journey data to identify friction, prioritize improvements and coordinate implementation.

·     Own performance tracking and reviews, assess ROI and attribution, and turn insights into optimization actions.

·     Scale market learnings to improve execution across markets.

4) MARKET ENABLEMENT AND CAPABILITY BUILDING

·     Act as the international e-commerce subject-matter expert and trusted point of reference for priority markets.

·     Provide expert guidance, coaching and hands-on support to strengthen market plans and enable effective deployment.

·     Build reusable playbooks, best-practice standards and learning forums that strengthen capability and reduce reinvention across markets.

WHAT YOU’LL BRING TO ALCON: 

·     Significant e-commerce and digital marketing experience, contributing to strategy and leading complex multi-market activation and optimization programs.

·     Practical expertise in digital shelf content, retailer and marketplace activation, retail media, search, promotions, conversion and online journeys.

·     Experience executing content strategy across owned platforms, e-retailers and marketplaces, with strong knowledge of SEO, GEO/AI discoverability and online behavior.

·     Advanced knowledge of paid digital channels, audience strategy, campaign optimization, measurement and media effectiveness.

·     Strong analytical skills: define KPIs, interpret performance, assess ROI and attribution, identify drivers and turn insights into action.

·     CRM experience spanning lifecycle engagement, first-party data activation, audience segmentation and performance measurement.

·     Proven ability to influence markets and cross-functional stakeholders through expertise, credibility and clear recommendations in a matrix organization.

·     Strong program management: prioritize, coordinate partners and turn ambiguity into timely execution.

·     Strong commercial acumen, connecting e-commerce and digital activity to customer, revenue and profitability outcomes.

·     Excellent English communication skills, with the ability to simplify complex digital topics for varied audiences.

HOW YOU CAN THRIVE AT ALCON:

● Manage your own workload and schedule while hitting your set targets

● Collaborate with teammates to share best practices and learnings as work evolves

● See your career like never before with focused growth and development opportunities

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