Disease Area Marketing Lead (Lung & HCC)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Position - Disease Area Marketing Lead (Lung & HCC)

You will be building the marketing strategy for the assigned brands and overall disease area; and be responsible for ensuring the marketing strategy gets delivered with confidence and conviction in working closely with the cluster marketing and broader teams. You will connect with the Area/ global teams to pull brand solutions from the network and help develop via work packages where gaps exist. 

The Opportunity

• You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective 

• Build the integrated DA and Brand Plan along with the DA Squad Lead, the cross functional Pan India DA team, and importantly the PPOCs across India. It will be critically important the strategy is built on the insights gained from the PJPs and HSPs and the cluster teams.  They are closest to our customers and their insights need to lead the strategy development.  

• You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders  to build Roche equity and gain customer insights - to incorporate into our work.

• You will ensure compliance of the marketing strategy with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.

• You will liaison with Global & regional team for brand related campaigns, cross Pollination of Best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact

• Design of awareness campaigns solving for patient journey challenges & calculate ROIs and support customization of pricing. In this context, the role provides commercial insights to inform Access & Medical functions, but does not own decision-making for pricing, commercial contracting, reimbursement, etc. Marketing and field insights will be generated using methodologies that comply with data privacy laws, competition laws, and ethical standards.

• You will gather insights and prepare effective pre-launch / launch strategies for new assets in the respective disease areas ensuring that the latest innovations reach patients in need

Who You Are

• You are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management/marketing role. You should have a good understanding of the market in various therapies. 

• Portfolio management experience (Preferred) Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology and Rare Disease preferred.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.