Director – U.S. Consumer Marketing - Sjögren’s Disease
Amgen
This listing was originally posted on Amgen's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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Upgrade to Pro — $25/moAt Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we have helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you will help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lie within them, you will thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Let’s do this. Let’s change the world. Sjögren’s disease is a chronic autoimmune condition with significant unmet need and no approved disease-modifying therapies. As Director, U.S. Consumer Marketing, you will shape how patients and caregivers understand the disease and engage with their care. You will lead consumer strategy for dazodalibep, one of Amgen’s important upcoming Rare Disease launches, building awareness and helping patients take informed next steps—from recognizing the impact of Sjögren’s to having meaningful conversations with their healthcare providers.
This is an opportunity to build a consumer marketing program for a new category, connect patient needs with the broader brand strategy, and help drive launch impact. You will lead integrated campaigns and patient touchpoints across channels, build and develop a high-performing team, and work closely with HCP Marketing, Patient Advocacy, Medical, Market Access, and other partners to create a connected experience for patients and caregivers. This individual will have deep patient marketing experience and brand launch experience.
· Set the U.S. consumer strategy and launch plan, translating patient and caregiver needs into clear priorities, measurable objectives, and an integrated omnichannel approach.
· Build and lead a high-performing consumer marketing team; coach and develop talent, set clear accountability, and foster an inclusive, collaborative culture.
· Lead insight-driven campaigns and creative across channels such as video, digital, social, website, email/CRM, point of care, and media to increase disease awareness and encourage informed patient action.
· Develop a connected patient journey that aligns consumer communications, education, engagement, and appropriate onboarding and support touchpoints.
· Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events.
· Maintain a deep understanding of the competitive landscape, customer insights, and market dynamics to inform commercial strategy and identify opportunities for growth.
· Partners with Patient Advocacy, patient leaders, and relevant organizations to inform strategy, build trusted relationships, and support appropriate educational and engagement programs.
· Work in close partnership with HCP Marketing and cross-functional teams to connect patient and HCP strategies and deliver a consistent, coordinated launch experience.
· Use market research, audience insights, and performance data to optimize messaging, creative, channel mix, and investment; track consumer engagement and campaign effectiveness.
· Lead agency and media partners, manage budgets and promotional investments, and monitor performance to maximize the impact and efficiency of launch resources.
· Maintain a strong understanding of patient needs, market dynamics, and the evolving competitive landscape; translate insights into recommendations and opportunities for growth.
· Model Amgen Values and foster collaboration, innovation, accountability, and high performance across the consumer team and broader launch organization.
· Doctorate degree and 4 years of marketing experience; OR
· Master's degree and 8 years of marketing/commercial experience; OR
· Bachelor's degree and 10 years of marketing/commercial experience.
· MBA preferred.
· Demonstrated success leading pharmaceutical or biotechnology product launches.
· Experience launching first-in-class therapies building markets in areas of high unmet need preferred.
· Demonstrated success leading through ambiguity and rapidly evolving competitive landscapes.
· Experience building commercial organizations and leading teams through pre-launch and launch preferred.
· Significant U.S. marketing experience with integrated commercial strategy development.
· Experience hiring, coaching, and developing high-performing teams.
· Strong cross-functional leadership and executive communication skills.
· Experience in autoimmune disease, immunology, rheumatology, or rare disease preferred.
· Experience partnering with Medical Affairs, Market Access, Sales, and Global Marketing.
· Strong strategic thinking with the ability to translate insights into impactful commercial plans.
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer. We make all employment decisions without regard to race, color, religion, sex or any other characteristic protected by applicable law.
We provide reasonable accommodation to applicants and employees with disabilities, consistent with legal requirements. Please contact us to request accommodation.
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