Director, Social Media

Thank you for considering Progyny!

We’re looking for a dynamic social media leader to take our brand presence to the next level. This role will own the social media strategy and associated content development across all platforms, driving innovation, engagement, and measurable impact. You’ll lead a team of passionate creators, collaborate with executives, and serve as the conduit between organic and paid social efforts.

What you'll do...

• Own Social Media Strategy: Develop and execute a comprehensive social media strategy across all platforms to grow brand awareness and engagement, inclusive of defining frequency, reposting, 3rd party engagement, ambassador recruitment, and more.

• Build Content Strategy: Lead the development of overarching content strategy and content planning to support the business, with focus on thought leadership and brand story telling.

• Oversee Content Creation: Manage development of content (social posts, LI articles, surveys, videos, internal podcast and video programs, website landing pages, blogs, etc.) that conveys the right messages to our target audiences. Ensure all content reflects brand voice, simplifies complex messaging, and supports long-term positioning.

• Inspire Content Innovation: Drive a test-and-learn approach to identify what performs best; optimize content for reach and impact; assure content layout and design fits the medium and audience.

• Build Community Engagement: Lead the creation and deployment of strategy and tactics to build a loyal community of Superfans, with a strong focus on Instagram. Identify and deploy of influencers as needed.

• Lead Response to Time Sensitive Events: Oversee strategy and timely and thoughtful response to breaking news, crises, or other opportunities to capitalize upon for the business. Appropriately manage a proactive-reactive strategy.

• Optimize the Social Listening Strategy: Oversee the monitoring of trends, conversations, and sentiment; expand strategy and create content posting decisions based on learnings.

• Lead a Team: Manage and mentor a team, fostering creativity and accountability.

• Build Executive Rapport: Present insights and recommendations to senior leadership; influence decision-making with data-driven strategies. Support growth of executive thought leadership, leading with data and expertise.

• Foster Paid Integration Planning: Serve as the conduit between organic social and paid media teams to ensure cohesive campaigns and maximize ROI.

About you...

• 12+ years experience leading social media strategy and content efforts for major brand or agency

• Proven ability to scale the function with corresponding company/brand growth  

• Skilled in multi-format content creation (graphics, blogs, long/short video, podcasts)

• Strong understanding of platform best practices, analytics, and emerging trends.

• Experienced in policy and process development, as well as in crisis/social reputation management.

• Exceptional communication skills and ability to partner and influence at all levels.

• Experience managing teams and driving cross-functional collaboration.

• Passion for community building and creating meaningful brand connections.

Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.  

About Progyny:   

Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. 

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.  

Our mission is to empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.  

Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com. 

Our perks:  

• Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group 

• Menopause and midlife care

• Health, dental, vision and life insurance options for employees and family  

• Free in-person, virtual and text-based mental health and wellness support  

• Paid time off, including vacation, sick leave, personal days and summer flex time  

• Company equity  

• Bonus program  

• 401(k) plan with company match

• Access to on-demand legal and financial advice   

• Learning and development programs to help you grow professionally and a mentorship program

• Company social events to include annual volunteer day and donation matching

• Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office 

In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $130,000 - $145,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.   

Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law. 

If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to apply@progyny.com. 

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