Director, Regional Marketing

Crinetics is a pharmaceutical company based in San Diego, California, developing much-needed therapies for people with endocrine diseases and endocrine-related tumors. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients. We have a prolific discovery engine and a robust preclinical and clinical development pipeline. We are driven by science with a patient-centric and team-oriented culture. This is an exciting time to join Crinetics as we shape our organization into the world’s premier fully-integrated endocrine company from discovery to patients. Join our team as we transform the lives of others. 

Position Summary: 

The Director of Regional Marketing has a critical role in driving commercialization of Crinetics’ exciting and deep pipeline across multiple disease states of significant unmet-medical need.  As Regional Marketer, your initial focus will be on supporting Crinetics’ first commercial launch of Paltusotine in Acromegaly followed by a potential second indication in Carcinoid syndrome.   The Regional Marketer is a field-based marketing role that will be vital commercial contact with national and regional Key Opinion leaders.  The Regional Marketing team will also be responsible for planning and executing regional marketing initiatives to support the overall brand strategy.  The successful candidate will be skilled in operating in a highly matrixed and collaborative environment and will have a track record of driving cross-functional leadership across key initiatives. You will play a key role in driving key market planning activities pre-launch and drive commercial execution post-FDA approval. Specifically, in support of commercial strategy execution, you will be responsible for supporting Regional Marketing functions that support HCP and patient initiatives; as well as understanding regional business trends and executing local market programs.   These functions include identifying and mapping KOLs, developing KOL-specific engagement plans, supporting promotional speaker bureau development, diving peer-peer educational activities, managing vendor relationships and partnering with the Patient Marketing team on regional patient events. 

Essential Job Functions and Responsibilities: 

These may include but are not limited to: 

• Serve as the key commercial point of contact for National and Regional KOLs 

• Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community 

• Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders  

• Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment 

• Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights 

• Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval 

• Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools 

• Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc. 

• Tailor national brand strategies for local market dynamics. 

• Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships). 

• Oversee the regional marketing budget. 

• Support recruitment and development of the speaker bureau in collaboration with the commercial operations team 

• Help develop and drive Speaker Training efforts for branded and disease state activities 

• Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events 

• Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues. 

• Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities. 

• Provide commercial team with in-market insights on core promotional activities post-approval 

• Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities.  This role requires significant peer leadership abilities to drive these activities. 

• Drive compliant coordination with field medical affairs team to effectively support customers 

• Ensure materials are compliant with regulatory and legal standards. 

• Monitor regional competitive landscape to identify opportunities and risks. 

• Other duties as assigned 

Education and Experience: 

Required: 

• Bachelor’s degree with 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry.  

• Rare disease or Endocrinology experience is preferred 

•  KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required 

• Track record with product launch planning (field or internal) as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success 

• Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc  

• Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams 

• Strong communication and presentation skills and proven project management abilities to manage multiple competing priorities 

• Ability to lead and influence without direct authority 

• High level of professional integrity and strong commitment to compliance 

• Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results  

Physical Demands and Work Environment: 

Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 25 lbs. may be required. The noise level in the work environment is typically low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities. 

Laboratory Activities (if applicable): Biology and chemical laboratory environment experience needed. Environmental health and safety requirements also apply. 

Travel: 

You may be required to travel for up to 70% of your time.