Director, Portfolio Omnichannel (Lung HCP)

The Opportunity:

This newly created role represents a unique opportunity to shape the future of HCP engagement at Revolution Medicines. The Portfolio Omnichannel Strategy & Operations Team is seeking a forward-thinking, digitally fluent marketing operations leader to drive optimal performance while also delivering high-quality customer experiences across our HCP engagement channels.

The Director, Portfolio Omnichannel Strategy & Operations (Oncology Lung HCP) is a highly collaborative leader focused on both strategy & execution and is responsible for partnering with Brand & Commercial function Leads in translating oncology brand strategies into high-impact, compliant, and innovative customer engagement experiences.  This leader will define and socialize the strategy and approach to successfully pull through Lung’s portfolio of customer engagement ambitions (aligned to the brand’s strategic imperatives, objectives and key measures).

In a fast-paced, growth-stage biotech environment, this role serves as the connector between strategy and execution partnering cross-functionally to operationalize omnichannel campaigns with precision, agility, and measurable impact. This leader will help build scalable capabilities, optimize customer journeys, and elevate omnichannel maturity as the organization prepares for commercialization and further portfolio growth through in-line brands & commercial launches.

Along with leading the strategic discipline across Lung Omnichannel (above), this individual is also a subject matter expert in HCP marketing channels and their optimization for brand impact.  The role is ideal for someone who thrives in balancing strategic thinking with hands-on impacts to operational excellence, and is motivated by building best-in-class engagement models in oncology.

This role reports to the Executive Director, Omnichannel Portfolio Strategy & Operations.

Note: Branded & Unbranded HCP Marketing strategy, imperatives, objectives & content will be created by the brand aligned Marketing Business Lead(s) and/or as output from the brand plan. This role acts as trusted counsel to the brand team and focuses on the enablement & optimization of such imperatives (for both specific and across channels).

Key Responsibilities:

Strategic Omnichannel Enablement

• Lung Omnichannel Program Lead: Manage (capability, innovation, delivery, risks & opportunities and socialization for the overall Lung marketing strategy where it intersects with Omnichannel (all channels).

• Omnichannel capability lead for all Lung Assets / Tumors: Partner with Brand(s), Sales, REIDS (RML type KOL focused role), Market Access, Patient Access and Medical to plan &operationalize independent & integrated oncology HCP customer engagement strategies.

• Partner with Brand HCP Leads to develop and execute comprehensive marketing plan for all oncology Lung launch products and indications, including creating strategic proposals and actionable options for effectively targeting HCP via function, campaign & content.

• Define the Lung Omnichannel operational strategy and the accountability of its effectiveness.

• Translate strategic plans into executable & measurable customer journeys across personal and non-personal channels driving optimal product utilization.

• Per above aggregate, plan, execute and review performance for the Lung Omnichannel program.

• As the Omnichannel operations Subject Matter Expert (SME) this role will support pre-launch, launch, and in-line brand initiatives through scalable omnichannel frameworks.

• Partnering with the Insights team and IT, present marketing performance insights and recommendations to Commercial Leadership Team.

• All the above also require concerted collaboration with HQ based functions including Insights & Data, Sales Ops, Commercial IT, Compliance, Procurement, MLR/PRC and others.

  • Act as the Omnichannel strategic thought partner to Brand and Commercial teams.

  • Align stakeholders (and agency partners) establishing clear processes and governance to drive speed while maintaining compliance rigor (aligned to our omnichannel delivery model

  • Influence with & without formal authority in a matrixed, resource-constrained environment.

  • Partner across the above to implement new omnichannel capabilities and improve existing capabilities/gaps/challenges.

  • Attend the PRC weekly team meeting to manage & move assets from creation to execution as needed for NPP channels.

Operational Excellence & Campaign Execution

• Lung Omnichannel Portfolio lead for all customer facing functions for Lung HCP (Strategy, Program, Projects & Delivery).

• Strategic Lead that connects the HCP Omnichannel campaign development, configuration, and deployment within and across CRM and marketing automation platforms (e.g., Veeva CRM, Speaker Program, Salesforce Marketing Cloud).

• Champion customer centricity via connected experiences & digital innovation while ensuring compliance within a regulated oncology environment.

• Define and evolve HCP and account-based customer journeys in oncology.

• Develop and socialize critical data attributes available for both input and output of campaigns.

  • With Omnichannel peers, create and manage a shared catalog of key data attributes (both inherent and computed) to effectively prepare & baseline the campaign audience for optimal campaign impact.

  • Ensure accuracy and ease of data access for targeting, segmentation, routing, consent management, and content distribution with rigorous QA and compliance checks.

  • Partner with Analytics to establish KPIs, dashboards, and performance monitoring frameworks.

  • Drive data-informed improvements to engagement effectiveness and ROI.

• Ensure options are aligned for potential sequencing and orchestration across field engagement, digital, media, email, congress activation, and emerging channels (push/pull and NPP/PP).

  • Implement test-and-learn approaches to optimize engagement and personalization.

• Manage external vendors and agency partners to ensure quality and timeliness.

• Develop repeatable workflows within & across channels to improve execution efficiency and reduce errors.

• Help define and advance the organization’s omnichannel roadmap.

• Identify and implement new tools and capabilities that enhance personalization and automation.

• Contribute to build & improve foundational omnichannel processes for scale.

• Identify and evaluate new marketing technology platforms that support future readiness and HCP engagement models.

Required Skills, Experience and Education:

• Bachelor’s degree required; MBA or advanced degree strongly preferred.

• Minimum of 10-12 years of progressive experience in marketing or marketing operations within the pharmaceutical or biotech industry.

• Demonstrated examples of experience leading Programs and/or Large Projects in Digital Marketing, Media Channel Marketing or Personal Promotion Marketing experience.

• Track record of being a collaborative team player, building positive partnerships, and adaptive to meet the needs of a growing business.

• Experience managing external vendors, budgets, and promotional reviews in a regulated environment.

• Strong analytical skills and ability to interpret complex datasets to drive marketing decisions.

• Proven ability to influence cross-functional teams and stakeholders without direct authority.

• Strong analytical skills and ability to interpret complex datasets to drive marketing decisions.

• Thorough knowledge of current digital marketing platforms, media channels, and regulatory considerations.

Preferred Skills:

• Experience launching targeted oncology therapies or rare disease products.

• Experience optimizing Branded & Unbranded channels and/or journeys.

• Demonstrated experience across NPP and PP is a definite plus.

• Familiarity across digital channels with experience with modular content management, dynamic content creation, or AI-enhanced promotional tools.

• Experience in a high-growth, pre-commercial environment. 

  #LI-Hybrid  #LI-SS2