Director, Payer Marketing

Job Overview:

The Director, Payer Marketing will be responsible for the development of US market access and payer engagement assets and collateral, along with the supporting strategies and tactics for use during our COMP360 launch, and beyond. This role will require robust engagement with key stakeholders including Marketing, Account Management, HEOR, Patient Engagement, Medical Affairs, MLR, and 3^rd party vendors to incorporate market and customer insights into the development of payer customer execution strategies.

Location: Hybrid in our New York City office or remote in the East Coast.

Report to: Senior Director, Market Access Payer and Contract Strategy.

Roles and responsibilities 
(Include but are not limited to): 

• Develop payer segment strategies and promotional collateral/tools for US payers, including health plans, PBMs (and PBM-affiliated GPOs) across the Commercial, Medicare, Medicaid, VA/DOD/Tricare market segments
• Create a Payer Value Proposition deck for COMP360 that will be used as the primary tool for Payer Account Directors to educate payers on COMP360
• Lead the coordination, engagement, and collaboration efforts with all stakeholder teams (internal and external) to ensure that all payer marketing materials successfully address the needs of our payer customers, while both supporting organizational goals and ensuring compliance Especially important will be working directly with the Payer Accounts Team on the design and purpose of these materials
• Assist in creation of models, dashboards and analysis supporting early product access
• Work with 3^rd party agency to design and produce effective payer marketing collateral/tools
• Where applicable, develop Payer Account Director training on the tools and collateral created
• Monitor feedback from payer customers and stakeholder teams to improve messaging, value prop, and tools consistently over time
• Serve as a critical member of the cross-functional teams preparing for a successful launch of COMP360 to achieve optimal payer access and coverage

Candidate Profile:

• Bachelor's degree
• Minimum of eight (8) years combined experience in Pharmaceutical Marketing, Account Management, Managed Markets/Payer Marketing
• Demonstrated experience with Marketing, Managed Markets, Account Management
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
• Demonstrated understanding of healthcare trends and policy issues and their potential impact on business opportunities
• Deep US Market Access experience across all government and commercial segments
• Analytic and modeling experience
• Proven leadership skills with ability to lead across diverse departments, collaborating across stakeholders, and effectively engaging with senior management
• Demonstrated strategic and critical thinking, problem solving, analytical mindset, planning and communication skills (written/verbal)
• Participation in and development of early access strategies and related tools:
  • Value messaging
  • Contracting options across segments, inclusive of value-based approaches and alternative payment models
  • Site of care strategy
  • Payer policy inclusion
  • Provider access and reimbursement
  • Medical vs. pharmacy benefit coverage, combined with buy & bill strategy
  • Patient access and OOP
  • Pathway inclusion
  • Legislative policy impact