Director Patient Marketing

The Director Patient Marketing will develop and execute the patient marketing strategy for the potential launch in hidradenitis suppurativa (HS), translating patient insights into integrated education, engagement, and brand experiences. The role will manage patient campaign development and pull through and messaging, partnering closely with HCP Marketing, Patient Services, Market Access, Medical, and other cross-functional teams to address barriers across the patient journey.


Major Accountabilities

• Patient Campaigns, Messaging & Edication: Contribute to agency briefing, concept development, research-based testing, and execution of branded patient campaigns. Develop clear, accessible educational content and resources that help patients understand HS, prepare for treatment discussions, and navigate their treatment journey.
• Pull Through of Campaign: Lead the pull through of the patient campaign through the development of patient resources including DTC, HCP office materials etc.
• Cross-Functional Partnership & Patient Experience: Align patient plans with HCP Marketing, Patient Services, Market Access, Medical, Sales, and Commercial Operations to create a connected launch experience. Partner with Patient Services on education supporting access, onboarding, and ongoing engagement, and collaborate with Patient Advocacy on appropriate community initiatives. Lead materials through Medical, Legal, and Regulatory review, maintaining clear boundaries between pre-approval disease education and post-approval promotion.
• Agency, Vendor & Budget Management: Lead creative, media, and research partners, setting clear briefs, scopes, timelines, and quality expectations. Manage the patient marketing budget, prioritize investments against launch objectives, and ensure delivery within agreed timelines and budget.
• Performance Measurement & Optimization: Partner with Insights & Analytics to establish launch baselines, KPIs, and dashboards measuring disease and brand awareness, campaign engagement, patient education, and appropriate journey progression. Use research and channel performance to refine messaging, optimize investment, and recommend timely adjustments to the patient marketing plan.