• Lead execution of proactive public relations strategies that elevate BD’s product innovation, technology leadership and growth priorities.  

• Drive earned-media storytelling for product launches, regulatory milestones, customer wins and strategic partnerships across priority business segments.  

• Translate complex medical technologies and clinical applications into clear, compelling narratives for business, healthcare and trade media.  

• Develop and maintain strong relationships with top-tier national, healthcare, technology and trade reporters.  

• Prepare senior leaders with messaging, briefing materials and media coaching.  

• Identify media trends and white-space opportunities that reinforce BD’s leadership in the medical technology industry  

• Collaborate closely with social, digital and content leaders to ensure earned media is amplified through social, owned and paid channels.  

• Partner with segment, business unit and marketing teams to align messaging, timing and narrative consistency.  

• Provide issues and crisis communications support as needed, in coordination with PR leadership.  

• Manage external agencies and partners to ensure high-quality execution and accountability.  

• Serve as an active member of the PR leadership team that creates an environment in which communicators can thrive in their current roles and grow in their future careers  

Qualifications:

• Bachelor’s degree in journalism, public relations, communications or a related field.  

• Extensive experience in public relations or strategic communications, with a strong emphasis on media relations, product PR, and innovation storytelling.  

• Demonstrated success executing proactive earned-media strategies for complex products or technologies.  

• Experience working in healthcare, medical technology, life sciences or other highly regulated industries.  

• Ability to distill technical or clinical concepts into clear, media-relevant messaging.  

• Experience supporting issues and crisis communications with sound judgment and message discipline.  

• Exceptional writing, editing and storytelling skills; deep familiarity with AP Style.  

• Strong strategic thinking skills paired with a hands-on, execution-oriented mindset.  

• Collaborative leadership style with experience partnering across functions and with senior executives.  

• Understands how earned media integrates with owned, social and paid channels to drive impact.  

Why Join Us?  

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day.  

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers  

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.  

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:  

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:  

• Annual Bonus  

• Potential DiscretionaryLTI Bonus   

Health and Well-being Benefits  

• Medical coverage   

• Health Savings Accounts   

• Flexible Spending Accounts   

• Dental coverage   

• Vision coverage   

• Hospital Care Insurance   

• Critical Illness Insurance   

• Accidental Injury Insurance   

• Life and AD&D insurance   

• Short-term disability coverage   

• Long-term disability insurance   

• Long-term care with life insurance   

Other Well-being Resources  

• Anxiety management program   

• Wellness incentives   

• Sleep improvement program   

• Diabetes management program   

• Virtual physical therapy   

• Emotional/mental health support programs   

• Weight management programs   

• Gastrointestinal health program   

• Substance use management program   

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit   

Retirement and Financial Well-being  

• BD 401(k) Plan   

• BD Deferred Compensation and Restoration Plan   

• 529 College Savings Plan   

• Financial counseling   

• Baxter Credit Union (BCU)   

• Daily Pay   

• College financial aid and application guidance   

Life Balance Programs  

• Paid time off (PTO), including all required State leaves   

• Educational assistance/tuition reimbursement   

• MetLife Legal Plan   

• Group auto and home insurance   

• Pet insurance   

• Commuter benefits   

• Discounts on products and services   

• Academic Achievement Scholarship   

• Service Recognition Awards   

• Employer matching donation   

• Workplace accommodations   

Other Life Balance Programs  

• Adoptionassistance  

• Backup day care and eldercare   

• Support for neurodivergent adults, children, and caregivers   

• Caregivingassistancefor elderly and special needs individuals   

• Employee Assistance Program (EAP)   

• Paid Parental Leave   

• Support for fertility, birthing, postpartum, and age-related hormonal changes   

Leave Programs  

• Bereavement leaves   

• Military leave   

• Personal leave   

• Family and Medical Leave (FML)   

• Jury and Witness Duty Leave