Director Marketing US

The Director Marketing US will contribute to the development and execution of the US peer to peer and healthcare professional promotional strategy, translating brand strategy, clinical data, customer insights, and market dynamics into compelling, compliant HCP engagement plans. This role is accountable for driving launch readiness and in-market execution across core promo-tional channels, including personal and non-personal promotion, omnichannel activation, and peer to peer education, while partnering cross-functionally and with external agencies to en-sure strategic alignment, operational excellence, and measurable business impact.

Major Accountabilities

• US Marketing Strategy: Contribute to the US marketing vision and brand strategy across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition. 
• Pre-Launch & Launch Readiness: 
  • US pre-launch strategy and launch readiness, including positioning, mes-saging, segmentation, and execution planning to ensure successful market entry. 
  • MoonLake’s HCP personal and non-personal promotional campaign and activity
• Peer To Peer Execution: Oversee US peer to peer engagement strategies that effectively reach and influ-ence key healthcare stakeholders.
• Insight-Driven Decision Making: Execute marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritisation and measurable impact. 
• Cross-Functional Leadership: Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
• Agency & Budget Oversight: Engage in external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
• Marketing Leadership Contribution: Serve as a senior marketing leader, providing conceptual input to executive lead-ership on US marketing planning and growth decisions