Director HCP Insights (HS)

The Director HCP Insights (HS) will lead HCP insight generation for hidradenitis suppurativa, identifying key customer behaviors, attitudes, treatment drivers, barriers, and unmet needs that shape the HS treatment landscape. This individual will generate and translate insights to inform brand strategy, positioning, campaign development, messaging, and targeting. This role will design and lead primary market research and will continuously monitor shifts in the HS treatment landscape and customer behavior by integrating insights, competitive intelligence, and performance data. This individual will report to the Vice President Marketing.


Major Accountabilities

• Customer Understanding & Needs Assessment: Lead research to identify key HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS
• Primary Market Research Design & Execution: Design and lead end-to-end primary market research to inform positioning, messaging, and launch strategy
• Concept & Message Testing: Design and execute concept and message testing to pressure-test value proposition, positioning, and campaign 
• Competitive Intelligence Integration: Monitor and integrate competitive intelligence on the evolving HS treatment landscape, competitor positioning, and promotional activity to inform strategy
• Cross-Functional Partnership: Serve as the primary HCP insights partner to Marketing, Medical, and Market Access, translating research findings into clear, actionable recommendations for brand strategy and launch planning
• Forecasting Support: Provide insight-based inputs to support long-range and launch forecasting assumptions
• Vendor & Research Budget Management: Manage external research vendors and agencies, defining project scope, methodology, and budget to ensure high-quality, timely insight
• Ongoing Insight Generation: Continue to conduct primary market research to track HCP perceptions, sentiment, prescribing behavior, and awareness of the brand post-launch