The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech.  

The Director, Global Sales Content Creation, is BD’s enterprise capability architect for how sellers sell including, designing, building, and scaling how sales methodology, commercial process, and enabling technology come together to drive performance. Operating as a player-coach, this role leads and directly develops the most critical, high‑impact learning assets while building scalable systems that embed selling capability into daily work across business units and regions.  

Operating at the center of BD’s commercial transformation, this role builds durable, integrated sales capability systems that reduce seller friction, accelerate productivity, and drive consistent execution across a global, matrixed enterprise and measurable commercial outcomes. This is a hands‑on leadership role for a builder who blends enterprise systems thinking with deep ownership of the work that most directly influences seller behavior and outcomes.

Key Responsibilities 

Enterprise Sales Learning Governance, Scope, Ownership & Measurement 

• Serve as the enterprise owner for how sellers learn and apply selling behaviors at scale, accountable for driving measurable behavior change through integrated learning systems, not just training delivery. 

• Own the integration of sales methodology, commercial process, and enabling technology into coherent, field ready learning experiences, acting as the connective tissue across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams. 

• Establish and uphold enterprise governance and guardrails for global sales development, including content quality, facilitation standards, and compliance, clearly defining what must be standardized versus where thoughtful regional or business unit adaptation is appropriate. 

• Define, inspect, and act on enterprise success measures, balancing leading indicators (adoption, capability growth, behavior change) with lagging indicators (execution quality and commercial outcomes), using insights to guide prioritization and investment decisions. 

• Partner with HR and Sales Intelligence to connect learning systems to longer term outcomes such as readiness, engagement, leadership effectiveness, and seller productivity. 

• Apply disciplined inspection and governance to ensure learning remains field relevant, efficient, and outcome driven, reinforcing accountability for results rather than activity or completion. 

• Use data, learner feedback, and business insight to prioritize, simplify, and continuously improve learning systems, scaling what works, eliminating low value activity, and increasing impact year over year. 

Architecture & Content Ownership 

• Architect and scale an integrated global sales capability system that connects sales methodology, commercial processes (Lead‑to‑Order, Quote‑to‑Cash), and enabling technology into a single, intuitive experience embedded in sellers’ daily workflows. 

• Design and deploy end-to-end learning journeys across the full selling lifecycle, establishing global standards that drive consistency across regions and business units while enabling thoughtful local adaptation. 

• Operate as a true player coach, personally developing or codeveloping BD’s most strategic, high impact content (e.g., core selling methodology, QTC execution, CRM enabled selling) and setting the enterprise benchmark for clarity, usability, and behavior change. 

• Establish and enforce enterprise instructional design standards that translate complexity into simple, field ready guidance and shift the organization away from awareness-based training to learning that drives application, reinforcement, and measurable business impact. 

• Optimize the global learning ecosystem by eliminating fragmented or low value content, improving adoption, reducing seller friction, and accelerating seller productivity. 

• Lead, coach, and develop a global team of designers and content creators into enterprise capability thinkers, raising performance standards while building scalable operating rhythms and bench strength. 

• Design and align technology enabled learning (e.g., CRM, CPQ, CLM, analytics) to selling capabilities, deal progression, and forecast accuracy—treating systems as integral components of how sellers execute. 

• Ensure learning effectiveness is measured by behavior change and commercial outcomes, not completion rates, operating with urgency, ownership, and enterprise rigor. 

Qualifications 

• Bachelor’s degree required; advanced degree preferred. 

• 8-10+ years of experience in sales enablement, sales capability, instructional design, or commercial roles within complex, global organizations (MedTech, Life Sciences, Technology, or similarly regulated industries preferred). 

• Demonstrated experience architecting sales capability systems across methodology, process, and technology beyond traditional training delivery.  

• Proven player‑coach leadership, with personal ownership of high‑impact content alongside leading and developing others. 

• Deep understanding of Lead‑to‑Order, Quote‑to‑Cash, CRM‑enabled selling, and how deals progress in the field, combined with strong grounding in instructional design principles to elevate and standardize content quality at scale.  

• Experience operating in a global, matrixed environment with the ability to influence without authority and communicate at an executive level to translate complexity into clear, actionable guidance.