Job Description Summary

The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance.

Job Description

Key Responsibilities:

• Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
• Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.
• Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.
• Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.
• Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
• Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings
• Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements.
• Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally.
• Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies  to maintain appropriate separation of duties.
• Will own national level metrics for local activities, educational activities and demand generation goals.

Key Capabilities:

• Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
• Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories
• Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives
• Strong sales coaching background with a focus on consistently high performance in a positive culture
• Ability to manage competing priorities for a complex team
• ROMS and ROI for marketing events, market activation and demand generation
• Change management and team scaling

Qualifications:

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
• 10+ years of pharmaceutical marketing experience, including product launch and brand management.
• Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
• Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
• Strong strategic thinking, financial acumen, and excellent communication skills.
• Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
• Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
• Willingness to travel 50% of the time.

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We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.