Director, Customer Journey Insights - (Hybrid - Acton, MA or San Diego, CA)

Job Summary

The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

The ideal candidate for this position will be highly self-motivated, a big thinker, a strong team leader who is focused on the quality and measurable results of his/her work. This individual should have demonstrated experience working as a business leader in a cross-border matrix organization with an ability to drive core strategy while simultaneously meeting provincial needs where necessary to ensure successful regional implementation. Candidates must be confident working in an entrepreneurial and fast-paced organization and be able to balance multiple project priorities to meet the demands of our agile Marketing environment. Candidates should ideally have prior medical device or pharmaceutical Marketing experience and should be confident building and presenting strategies and tactics to senior level external and internal audiences. Exceptional verbal and written communication skills are a must.

Position Overview:

The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

The ideal candidate for this position will be highly self-motivated, a big thinker, a strong team leader who is focused on the quality and measurable results of his/her work. This individual should have demonstrated experience working as a business leader in a cross-border matrix organization with an ability to drive core strategy while simultaneously meeting provincial needs where necessary to ensure successful regional implementation. Candidates must be confident working in an entrepreneurial and fast-paced organization and be able to balance multiple project priorities to meet the demands of our agile Marketing environment. Candidates should ideally have prior medical device or pharmaceutical Marketing experience and should be confident building and presenting strategies and tactics to senior level external and internal audiences. Exceptional verbal and written communication skills are a must.


Responsibilities:

• Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth.
• Collaborate on product development strategies to ensure continued segment growth over a long-term horizon.
• Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
• Curate a portfolio of marketing tools to support the needs of the Sales Team.
• Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action
• Manage expenses within budget, maximizing effectiveness and efficiency.
• Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
• Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
• Develop key internal stakeholder relationships to ensure smooth, integrated operation of major projects. Internal stakeholder groups include Regulatory/Quality, R&D, Customer Service, Legal, Market Access and Finance.
• Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.
• Maintain and develop KOL relationships to drive product portfolio awareness.
• Drive and support the customer Marketing plan with business and strategic insight followed-up by commercial execution.
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Education and Experience:

• Bachelor’s degree required, preferably in Business or Marketing with 8+ years of related work experience. An MBA or advanced degree preferred. 

Preferred Skills and Competencies:

• Medical Device or Pharmaceutical industry marketing experience.
• Experience creating and implementing a consumer-focused strategy.
• Demonstrated experience building, leading, motivating and managing a team and function within a matrix organization to operate effectively across multiple channels.
• Strong experience in healthcare environment.
• Experience developing and commercializing new products/line extensions.
• Diabetes experience or knowledge

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

 

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

 

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

 

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek. For more information, visit: insulet.com and omnipod.com.

 

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office. 

 

 #LI-Hybrid

 

Working at Insulet Corporation | Top Workplaces

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.