Digital Specialist

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><p><b>About Abbott</b><br />Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.</p><p><br /><b>Working at Abbott</b><br />At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self and live a full life. You will have access to:<br />•    Career development with an international company where you can grow the career you dream of.<br />•    A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.<br />•    A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, and female executives.<br />•    A good benefits package incl. medical insurance for the employee and children, corporate car, and mobile communication reimbursement.</p><p><br /><b>The Opportunity</b><br />This position works out of our <b>Almaty</b> location in the EPD Division.</p><p><br />As the Digital Specialist you’ll be responsible for digital campaign performance, media goal achievement, budget efficiency, sales plan fulfillment and market share performance.</p><p></p><p><b>What You’ll Do</b><br />•    Work together with Senior Digital &amp; E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy.<br />•    Prepare annual content Plan based on Brand strategy, align with Brand Managers<br />•    Responsible for smart budget planning of campaign placement to ensure better ROI<br />•    Work with Media agency, Digital cabinets to ensure KPIs realization<br />•    Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market<br />•    Media performance tracking and optimization to deliver the best media &amp; business outcomes<br />•    Track digital budget and spending commitments for digital partners <br />•    Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies </p><p><br /><b> Requirements: </b><br />•    Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube).<br />•    Experience in FMCG or media industry within international companies is an advantage.<br />•    Knowledge of analytics tools: Google Analytics <br />•    Experience in performance marketing, retargeting, and content adaptation. <br />•    Ability to manage budgets, plan, and monitor campaign effectiveness. <br />•    English proficiency — spoken Intermediate level.<br /> </p><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Product Management<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>EPD Established Pharma<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>Kazakhstan &gt; Almaty : 1 Yedil Yergozhin Street<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>No<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>No<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>