Digital Media Specialist, Patient Recruitment

Company Overview
ImmunityBio, Inc. (NASDAQ: IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient’s natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day when we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop novel therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal: to reprogram the patient’s immune system and treat the host rather than just the disease.

Why ImmunityBio?
• ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and develop next-generation therapies and vaccines that complement, harness and amplify the immune system to defeat cancers and infectious diseases.
• Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California.
• Work with a collaborative team with the ability to work across different areas of the company.
• Ability to join a growing company with professional development opportunities.

Position Summary

The Digital Marketing Specialist-Patient Recruitment will develop and manage clinical trial recruitment campaigns. This includes designing, executing, and optimizing omni-channel campaigns that drive patient awareness, education, and enrollment in clinical trials. This position will sit at the intersection of digital marketing, patient advocacy, and clinical operations, and apply a strong understanding of regulated pharmaceutical advertising, data-driven marketing, and performance measurement. This role is both strategic and hands-on and will manage campaigns in-platform while collaborating cross-functionally with Clinical Operations, Medical Affairs, Legal/Regulatory, and external agencies.

Essential Functions

• Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development, to support patient recruitment for clinical trials across indications and geographies
• Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
• Align media plans with study timelines, enrollment targets, and budget parameters
• Monitor campaign performance in real time and optimize for: cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression
• A/B test creative, messaging, audiences, and landing pages to improve performance
• Partner with analytics teams/agencies to track attribution and patient journey metrics
• Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
• Ensure all creative aligns with regulatory, legal, and brand guidelines
• Collaborate closely with Clinical Operations (to align enrollment needs and timelines), Medical Affairs (to ensure scientific accuracy), Legal/Regulatory/PRC (to ensure compliance), Patient Advocacy (to align community engagement), external media, and creative agencies
• Manage digital media budgets and pacing
• Oversee relationships with media agencies, publishers, and technology vendors
• Negotiate placements, pricing, and performance-based agreements where applicable
• Produce regular performance reports and insights for internal stakeholders
• Identify trends, risks, and opportunities to improve recruitment efficiency
• Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
• Perform ad-hoc and cross-functional duties and/or projects to support business needs and provide developmental opportunities

Education & Experience

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field with 5+ years of experience in digital media, performance marketing, or growth marketing required
• Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment is preferred
• Experience recruiting patients for clinical trials is preferred
• Experience working within highly regulated environments is preferred
• Experience working with patient advocacy groups is preferred

Knowledge, Skills, & Abilities

• Data-driven mindset with ability to interpret performance metrics and act on them
• Excellent communication and stakeholder management skills
• Analytical and performance-oriented
• Detail-oriented with strong project management skills
• Comfortable working in cross-functional, fast-paced environments
• Able to balance creativity with regulatory constraints
• Strong written and verbal communication skills
• Familiarity with IRB/ethics considerations in patient recruitment is preferred
• Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred

Working Environment / Physical Environment

• This position works remotely - San Francisco, CA
• Regular work schedule is Monday – Friday, within standard business hours.  Flexibility is available with manager approval.
• This position will require some travel (approximately 3-4 trips per year).
• Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer.

This position is eligible for a discretionary bonus and equity award. The annual base pay range for this position is below. The specific rate will depend on the successful candidate’s qualifications, prior experience as well as geographic location.

$135,000 (entry-level qualifications) to $148,500 (highly experienced) annually

The application window is anticipated to close on 60 days from when it is posted or sooner if the position is filled or closed.

ImmunityBio employees are as valuable as the people we serve. We have built a resource of robust benefit offerings to best support the total wellbeing of our team members and their families. Our competitive total rewards benefits package, for eligible employees, include: Medical, Dental and Vision Plan Options • Health and Financial Wellness Programs • Employer Assistance Program (EAP) • Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) Retirement Plan with Company Match • 529 Education Savings Program • Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks • Paid Time Off (PTO) includes: 11 Holidays • Exempt Employees are eligible for Unlimited PTO • Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day •  We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.

At ImmunityBio, we are an equal opportunity employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.