Digital Marketing Specialist

Job Summary

As the Associate Digital Marketing Manager, you will be instrumental in supporting the development and execution of our digital marketing communication plan, ensuring alignment with brand and business objectives. Key responsibilities include assisting in the creation of email marketing campaigns, updating website content, managing digital ad creative, and developing organic social media content. You will collaborate with internal teams and external agencies to produce engaging materials for healthcare professional (HCP) marketing communications and support the implementation of regional and global campaigns. Additionally, you will analyze campaign performance metrics to provide insights for optimizing digital marketing strategies.

Insulet started in 2000 with an idea and a mission: to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod® product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle-accommodating.

Insulet Corporation is one of the fastest-growing medical device companies, thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes. We are looking for highly motivated, performance-driven individuals to be part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Do you want to have an impact on delivering best-in-class digital experiences in the Diabetes space? Do you want to put your marketing skills and digital expertise to work and be part of solidifying the Omnipod brand reputation amongst healthcare professionals (HCPs)? If so, join Insulet’s International HCP Marketing team!

As the Associate Digital Marketing Manager, you will play a key role in supporting the build and executional elements of the digital marketing communication plan. You will be responsible for assisting in the development and implementation of digital marketing initiatives, ensuring alignment with our brand and business objectives.

Key Responsibilities:

• Support the development and execution of email marketing campaigns
• Responsible for website content updates
• Digital ad creative and online campaigns
• Organic social media content creation and management
• Creation of field sales tools to support HCP engagement
• Work closely with internal teams and external agencies to develop engaging content for HCP marketing communications.
• Assist in implementing regional/global campaigns and scaling best practices across international markets.
• Assist with digital launch activities, digital education events, and online marketing initiatives to drive HCP engagement.
• Analyze campaign performance metrics and provide insights to optimize digital marketing strategies.

Qualifications:

• Bachelor’s degree required (Marketing concentration preferred).
• 1+ years of relevant experience in marketing (Experience with HCPs a plus).
• Understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs.
• Previous experience working within a regulated environment (Pharmaceuticals, Medical Devices, Consumer Healthcare experience preferred).
• Experience with digital marketing tools such as Veeva Vault and/or Salesforce is a plus.
• Fluent in an additional language (e.g., German, French, or Spanish) is preferred.
• Travel may be up to 10% per quarter for meetings, tradeshows, and conferences.

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek. For more information, visit: insulet.com and omnipod.com.

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Pay Range: The expected salary for this position is $56,350.00 - $72,450.00 CAD annually. Vacancy Status: This posting is for an existing vacancy.