Digital Marketing Manager

<div class="content-intro"><p>MyOme’s mission is to provide clinically actionable genetic information to patients throughout their lives. We combine clinical-grade whole genome sequencing, advanced AI methods for genome interpretation, and seamless digital tools for doctors and patients to order and access results. Our team is composed of seasoned entrepreneurs, scientists, and operators, and we're backed by top-tier investors.</p></div><p><strong>Position Overview:</strong></p> <p>MyOme is seeking a Digital Marketing Manager to drive digital marketing initiatives supporting our Proactive Health and Rare Disease portfolios. This role will lead the execution of integrated campaigns across digital channels to increase awareness, generate demand, and engage healthcare providers.</p> <p>The ideal candidate has experience in healthcare, diagnostics, genomics, or life sciences marketing and understands how to effectively reach clinical and healthcare provider audiences through digital channels. This individual will collaborate closely with product marketing, commercial, and medical teams to deliver impactful campaigns that support MyOme’s growth.</p> <p><strong>What You'll Do:</strong></p> <p>Digital Campaign Execution</p> <ul> <li>Plan and execute integrated digital marketing campaigns across social media, email, and third-party paid media platforms.</li> <li>Support demand generation and awareness initiatives for MyOme’s Proactive Health and Rare Disease offerings.</li> <li>Manage campaign timelines, budgets, and performance metrics.</li> </ul> <p>Healthcare Provider Engagement</p> <ul> <li>Develop targeted campaigns to reach healthcare providers, clinical partners, and healthcare organizations.</li> <li>Support marketing initiatives that educate providers on MyOme’s genomic insights and clinical value.</li> </ul> <p>Email Marketing & Marketing Automation</p> <ul> <li>Manage and execute email campaigns through HubSpot, including audience segmentation, campaign setup, automation workflows, and reporting.</li> <li>Optimize nurture programs and provider engagement campaigns.<br><br></li> </ul> <p>Website & Landing Pages</p> <ul> <li>Manage website-related marketing initiatives including creation and optimization of landing pages, campaign pages, and updates supporting product launches and campaigns.</li> <li>Work with internal stakeholders and external vendors to ensure a high-performing digital presence.</li> </ul> <p>Event Digital Marketing</p> <ul> <li>Coordinate digital promotion and follow-up campaigns supporting conferences, webinars, and field events.</li> <li>Align digital activities with event marketing strategy and sales engagement.</li> </ul> <p>Paid Media & Third-Party Platforms</p> <ul> <li>Manage and optimize paid media campaigns across healthcare and industry platforms.</li> <li>Evaluate channel performance and recommend improvements to maximize campaign ROI.</li> </ul> <p>Analytics, AI & Performance Optimization</p> <ul> <li>Track campaign performance and generate reports on engagement, conversion, and pipeline impact.</li> <li>Leverage AI-powered marketing tools and data-driven insights to optimize campaigns, improve targeting, enhance content performance, and streamline marketing workflows.</li> <li>Continuously test and optimize campaigns using modern marketing technologies and experimentation frameworks.</li> </ul> <p>Cross-Functional Collaboration</p> <ul> <li>Partner with product marketing, sales, medical affairs, and commercial teams to ensure alignment on messaging and campaign priorities.</li> <li>Contribute to integrated marketing initiatives across MyOme’s portfolio.</li> </ul> <p><strong>What You'll Ne</strong><strong>ed:</strong></p> <p>Required</p> <ul> <li>5+ years of experience in digital marketing, growth marketing, or demand generation</li> <li>Experience running campaigns across social media, email, and paid digital channels</li> <li>Hands-on experience with HubSpot or similar marketing automation platforms</li> <li>Experience managing website content and landing page creation</li> <li>Strong analytical and campaign performance optimization skills</li> <li>Familiarity with AI-enabled marketing tools or workflows to improve marketing efficiency and campaign performance</li> <li>Ability to work cross-functionally in a fast-paced environment</li> </ul> <p>Preferred</p> <ul> <li>Experience marketing to healthcare providers (HCPs), clinicians, or healthcare systems</li> <li>Experience in healthcare, diagnostics, genomics, biotech, or life sciences</li> <li>Familiarity with conference and event marketing</li> <li>Experience working in a startup or high-growth healthcare company</li> <li>Experience marketing in genomics, molecular diagnostics, precision medicine, or digital health strongly preferred</li> </ul> <p><strong>Location, Compensation, and Benefits:</strong></p> <ul> <li><strong>Location: </strong>Remote in the US</li> <li><strong>Compensation:</strong> Annual base salary range is $110,000 - $120,000, depending on experience. In addition, equity will also be provided.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">San Francisco Bay Area pay range</div><div class="pay-range"><span>$110,000</span><span class="divider">—</span><span>$120,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>Benefits:</strong></p> <ul> <li>Comprehensive healthcare coverage (Health, Dental, and Vision)</li> <li>401K</li> <li>Unlimited PTO</li> <li>Professional development opportunities</li> <li>Company-sponsored off-sites and team meals during in-person meetings</li> <li>Direct access to company leadership and the opportunity for career growth</li> </ul> <p style="line-height: 1.5;"><strong>Diversity, Inclusion, and Equal Opportunity:</strong><strong><br></strong>MyOme values diversity in all forms. We believe that diverse perspectives drive better science and better patient outcomes. We are an Equal Opportunity Employer committed to creating an inclusive workplace that empowers every individual.</p> <p style="line-height: 2;"><strong>Why Work at MyOme?</strong><br><strong>Join us if you:</strong></p> <ul> <li>Want to make an impact at the intersection of healthcare and technology, changing the way people engage with their health at the genetic level</li> <li>Enjoy rolling up your sleeves, taking initiative, and being empowered to lead</li> <li>Value humility, transparency, and collaborative problem-solving</li> <li>Thrive in fast-moving, dynamic environments with smart, driven teammates</li> <li>Appreciate competitive compensation, meaningful equity, and excellent benefits</li> </ul> <p>Learn More: myome.com</p></div>