Digital Content Strategist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

As a member of the Global Digital Hub Team, you will work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of priorities related to content. You are responsible for supporting Roche disease area teams in translating their brand strategy into content. In addition, you work with relevant stakeholders to ensure the effective deployment of resources and tools to support and ensure that all content related activities are conducted efficiently, cost-effectively, and in accordance with the business needs. This position has a global scope.

Your Opportunity
In the position of Digital Content Strategist in the area of Immunology/CVRM you will be focusing on:

• Aligning content strategy across disease area teams to ensure business objectives flow seamlessly through the full content supply chain

• Developing customer engagement goals and driving customer-centric content planning that solves identified business problem

• Building integrated omnichannel plans by collaborating with strategy leads, insights teams, and data analytics experts to ensure content reaches customers effectively

• Auditing and optimizing content by identifying gaps, repurposing existing assets across new channels and formats, and maximizing content value

• Fostering cross-functional collaboration across commercial, medical, corporate communications, and global teams to co-create innovative content strategies

• Measuring content performance through KPIs and A/B testing, while building a repository of best practices tailored to customer segments

• Driving continuous improvement by establishing governance principles, encouraging experimentation, and recommending enhancements to service and responsiveness for business partners 

Who you are

You are an upbeat, dynamic individual who is highly involved and passionate about planning, creating and executing content strategies. As a Digital Content Strategist you are an accomplished expert, with a deep knowledge of digital content and demonstrated success executing content strategies and providing high quality enablement of customer engagement. You are a proactive, innovative problem-solver with a focus on sustainable and scalable solutions. You are passionate about personal growth and learning, constantly focusing on improvement of our customer's experience. You have:

• Degree in Life sciences or healthcare experience (considered as a plus) with 3–5 years digital marketing experience

• Content Development experience: Create resonant digital content across multiple channels (email, paid media, congresses)

• Rapid Learning: Quickly master disease areas, competitive landscapes, and brand-specific marketing challenges

• Strong planning, influencing, and cross-functional facilitation skill

• Fluent English; excellent presentation, customer service, and team alignment abilities

• Detail-oriented, organized, independent problem-solver; adaptable to pressure and international schedules; tech-savvy quick learner 

In exchange we provide you with

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career. 

• Excellent benefits & flexibility:  Roche Annual Bonus, Monthly transportation allowance, Home Office set - up equipment, Health Insurance, Life/Accident insurance, Full salary when on sick leave for the first 9 days, Eyeglasses settlement, One-time payment options for various events in the life e.g. wedding, childbirth, Service Awards: We value loyalty with additional holidays and bonus payment, Work in a hybrid model (2 days/week from the office)

• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Salary starts from 2100 EUR gross/monthly. Final salary depends on the successful candidate's level of experience, skills and qualifications. 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.