Senior Digital Content Strategist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub (GDH) has been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As a Senior Digital Content Strategist, you sit at the intersection of content strategy, omnichannel execution, and AI-powered innovation. Working within the Lab, you partner closely with disease area teams to translate brand strategy into high-impact content – guiding them from strategic intent through to execution. You develop best-practice frameworks, build capability, and contribute to our AI-powered content creation platform, helping business teams work smarter and produce content that drives meaningful customer engagement.

The Opportunity:

• Partner with disease area teams to align brand strategies and engagement goals, translating them into actionable content approaches across various channels

• Drive content personalization by defining customer segments, shaping messaging and tone, and ensuring designs enhance engagement

• Create reusable content strategy frameworks and playbooks, capturing and sharing best practices across the organization

• Collaborate with cross-functional teams to integrate content strategy into omnichannel plans and support global-to-local campaigns with personalized practices

• Promote content performance measurement, including A/B testing, and guide teams on using metrics for actionable improvements

• Contribute to AI content tools, shaping features like subject line generators and personalization tools, and integrate emerging capabilities into workflows

• Build organizational capability by educating teams on content strategy principles, AI tools, and customer-centric approaches through training resources and hands-on support

Who You Are:

• You hold a BSc/MSc and have 3-5 years of digital marketing experience, with a strong track record in content creation and strategy, ideally from a creative agency or healthcare/life sciences environment.

• You understand how to develop digital content that resonates with different customer types across specific channels, and you can move fluently between strategic thinking and hands-on execution.

• You are genuinely curious about AI and comfortable working with AI-powered tools; experience contributing to or using AI content platforms is a plus.

• You can quickly build working knowledge of a new disease area, competitive landscape, and brand messaging – and translate that knowledge into relevant, differentiated content.

• You are a strong cross-functional collaborator, able to facilitate alignment across global and local teams and influence without formal authority.

• You communicate clearly and confidently in English, both in writing and in person, and bring the interpersonal skills to coach, educate, and build trust with a wide range of stakeholders.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career. 

• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. 

• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.

• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team! 

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process:  https://go.roche.com/budapest-data-privacy-notice-candidate

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.